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Bountiful Today
By the People, for the People
Utah Mom Moves Family to Milan to Run 'Female Foodie' Business
Brooke Eliason relocated her family and food-touring company to Italy to be closer to her subject matter - Italian cuisine.
Published on Feb. 8, 2026
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Brooke Eliason, a Bountiful, Utah native, decided to move her young family of five to Milan, Italy to grow her food-touring business 'Female Foodie'. Despite the challenges of adjusting to a smaller apartment, limited kitchen appliances, and relying on public transportation, Eliason sees the move as a 'privilege' that allows her to immerse her family in Italian culture and cuisine.
Why it matters
Eliason's decision to relocate her family and business to Italy highlights the growing trend of entrepreneurs seeking to be closer to their target markets and subject matter expertise. Her story also showcases the adaptability required when moving a family and business to a new country, as well as the tradeoffs and rewards of such a major life change.
The details
With three young children under 7 years old, Eliason packed up her family and 14 duffel bags to move from their 2,500 square foot home in Utah to a smaller 4-bedroom apartment in Milan. The transition has required adjustments, such as learning to use a tiny oven that barely fits a cookie sheet, relying on public transportation, and living without some American conveniences like easy access to soda and ice. However, Eliason sees the move as a privilege that allows her family to immerse themselves in Italian culture and for her to be closer to the food and restaurants that are the focus of her 'Female Foodie' business.
- Eliason was a few months pregnant when she decided to move her family to Milan.
- Baby Leo was born a few weeks ago after the family's relocation.
The players
Brooke Eliason
A native of Bountiful, Utah who runs the food-touring company 'Female Foodie' and has relocated her family of five to Milan, Italy to be closer to her business focus on Italian cuisine.
Baby Leo
Eliason's newborn child, born a few weeks after the family's move to Milan.
What they’re saying
“We packed up our big 14 duffel bags of things and our three kids under age seven and moved here to Milano.”
— Brooke Eliason (ksltv.com)
“I think people can sense that and feel that that like I'm actually obsessed with getting the focaccia recipe just right? Or I really want to take people to like the very best restaurants in Rome.”
— Brooke Eliason (ksltv.com)
“It's such a privilege to have this slice in our lives to be able to live in a vibrant city and ride the subway and eat really good food every day.”
— Brooke Eliason (ksltv.com)
What’s next
Eliason will continue to grow her 'Female Foodie' business from her new base in Milan, while also adjusting to life with a newborn baby and helping her other three young children adapt to their new Italian surroundings.
The takeaway
Eliason's decision to uproot her family and business to Italy demonstrates the lengths some entrepreneurs will go to immerse themselves in their industry and be closer to their target market. Her story highlights the challenges and rewards of such a major life change, as well as the adaptability required when moving a family and business to a new country.
