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San Marcos Today
By the People, for the People
Registration Opens For The 2026 Texas Floral Expo
TSFA brings the best in floral education to San Marcos on June 19-21.
Mar. 29, 2026 at 10:23pm
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The Texas Floral Expo offers floral designers, retailers, and industry professionals an opportunity to learn, network, and celebrate the vibrant local floral community.San Marcos TodayThe Texas State Florists' Association (TSFA) is inviting floral industry professionals, students and teachers to attend the Texas Floral Expo at the Embassy Suites San Marcos Hotel and Conference Center on June 19-21, 2026. The event offers more than a dozen educational sessions and four meals included in the Everything Expo registration, providing an unparalleled learning and networking experience for floral designers, retailers, wholesalers and growers.
Why it matters
The Texas Floral Expo is a premier annual event for the floral industry in the state, bringing together professionals at all career stages to learn, network and strengthen the local floral community. TSFA has made the event more accessible this year by reducing the registration fee for members.
The details
The Texas Floral Expo will feature six concurrent spotlight presentations and eight optional hands-on workshops organized into four categories to cater to attendees' educational needs: Fundamentals for novices, Lessons for determined designers, a step up for seasoned designers, and Master classes for the most experienced. TSFA is offering the member registration fee at $399, which is $50 less than last year's price.
- The Texas Floral Expo will take place on June 19-21, 2026.
- Registration is open and the early-bird member rate expires on June 5, 2026.
The players
Texas State Florists' Association (TSFA)
The premier organization representing floral industry professionals throughout Texas and beyond, dedicated to cultivating member success and a strong floral community through conferences, meetings, education programs, and certification initiatives.
Marisa Guerrero AIFD, CFD, TMF
The current President of the Texas State Florists' Association.
What they’re saying
“TSFA is dedicated to providing the best in floral education, while creating lasting connections that strengthen our industry.”
— Marisa Guerrero, TSFA President
What’s next
Registration for the Texas Floral Expo is open, and the early-bird member rate of $399 expires on June 5, 2026. Interested attendees can find a full list of sessions, conference housing information, and workshop fees on the TSFA website at tsfa.org/expo.
The takeaway
The Texas Floral Expo is a valuable opportunity for floral industry professionals in the state to access high-quality education, build connections, and strengthen the local floral community. TSFA's efforts to make the event more accessible through reduced registration fees demonstrate their commitment to supporting the growth and success of floral businesses and designers.
