Rebecca Creek Distillery Partners with MBG for Regional Distribution

Award-winning Texas spirits brand taps major distributor to expand across key markets

Apr. 1, 2026 at 2:36pm

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San Antonio-based Rebecca Creek Distillery has announced a new partnership with Morales Beverage Group (MBG), one of the largest spirits, beer, and wine distributors in the South and West. The agreement will bring Rebecca Creek's full portfolio of whiskeys, vodkas, and flavored spirits to liquor stores, bars, and restaurants across key markets including Texas, California, Florida, Louisiana, and South Carolina.

Why it matters

This distribution deal marks a significant milestone for Rebecca Creek Distillery, allowing the award-winning Texas brand to rapidly expand its reach and visibility across major regional markets. As the spirits industry continues to evolve, partnerships with established distributors like MBG are crucial for smaller craft producers to gain broader market access and drive growth.

The details

Under the new agreement, MBG will serve as the official regional distributor for Rebecca Creek Distillery's full portfolio, including its flagship Rebecca Creek Whiskey, Enchanted Rock Vodka, and Texas Ranger Whiskey brands. MBG's deep retail and on-premise relationships built over more than 35 years in the business will immediately accelerate Rebecca Creek's presence across its key markets.

  • The distribution agreement takes effect on April 1, 2026.

The players

Rebecca Creek Distillery

An award-winning artisan spirits producer headquartered in San Antonio, Texas, founded in 2009 by Steve Ison.

Morales Beverage Group (MBG)

A family-owned beverage alcohol company and one of the largest spirits, beer, and wine distributors across the South and West, with direct distribution operations in Texas, California, Florida, Louisiana, and South Carolina.

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What they’re saying

“Texas is our home, and there's no better partner to help us own it than MBG. They understand this market, they have the relationships, and they share our commitment to quality. This is the right partnership at the right time, and we're excited to see what we can build together across the state.”

— Steve Ison, Founder, Rebecca Creek Distillery

“This industry is shifting, and brands need a partner built to last. Morales Beverage Group has been that partner for over 35 years — and we're not going anywhere. When we commit to a brand, we go all in. Rebecca Creek is exactly the kind of Texas original we are proud to stand behind.”

— Eduardo Morales, CEO, Morales Beverage Group

What’s next

The distribution agreement between Rebecca Creek Distillery and Morales Beverage Group takes effect on April 1, 2026, marking the start of the distillery's expanded regional presence across key markets.

The takeaway

This partnership represents a significant growth opportunity for the award-winning Rebecca Creek Distillery brand, leveraging MBG's extensive distribution network and deep industry relationships to bring its portfolio of Texas-made spirits to a wider audience across the South and West.