Driftwood, Texas: A Tiny Hill Country Gem

This sleepy town between Austin and San Antonio offers a quiet escape with legendary barbecue, outdoor adventures, and local charm.

Published on Mar. 8, 2026

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Tucked away in the Texas Hill Country between Austin and San Antonio, the tiny town of Driftwood offers a peaceful respite from the bustle of city life. With a population of just 140 people, Driftwood is home to the legendary Salt Lick BBQ, scenic outdoor spaces like Camp Ben McCullough, and a handful of local wineries and breweries. Despite its small size, the town packs a punch when it comes to laid-back Texas flavor and natural beauty.

Why it matters

While some Hill Country towns have become overrun with tourists, Driftwood has managed to maintain its low-key charm and avoid the Hallmark-esque makeover of places like Fredericksburg. This makes it an ideal destination for those seeking an authentic Texas experience away from the crowds.

The details

Driftwood's origins date back to the 1880s when it served as a supply center for nearby farms and ranches. Today, the town is known for its natural beauty, with Camp Ben McCullough offering camping and hiking along Onion Creek, as well as its culinary offerings. The legendary Salt Lick BBQ has been a local institution since 1967, drawing visitors for its smoked meats and lively patio. Other highlights include the Hays City Store & Ice House, a revived gas station-turned-restaurant and music venue, and Sonder Coffee Lounge, a cozy caffeine outpost with a literary-inspired atmosphere.

  • Driftwood was first settled in the 1880s.
  • The Salt Lick BBQ was founded in 1967.
  • Hays City Store & Ice House was revived in 2015.
  • Sonder Coffee Lounge opened in recent years.

The players

Scott Roberts

The owner of the iconic Salt Lick BBQ, which has been a Driftwood staple for decades.

Thurman Roberts

The founder of Salt Lick BBQ, who opened the restaurant in 1967 with his wife, Hisako.

Dan Winters

A renowned photographer who operated a studio in Driftwood's historic Texaco building for 26 years before moving out in 2024.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

Visitors to Driftwood can look forward to exploring the town's natural beauty, indulging in its legendary barbecue, and discovering its growing number of local wineries and breweries.

The takeaway

Driftwood offers a refreshing alternative to the tourist-heavy Hill Country towns, providing a glimpse into the authentic, low-key charm of rural Texas. Its combination of outdoor adventures, culinary delights, and local character make it a hidden gem worth discovering.