Asian Lifestyle Store Miniso Opens at San Antonio's The Rim

The China-based retailer brings blind boxes, plushies, and more to the Northwest Side shopping center.

Published on Mar. 2, 2026

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Miniso, an Asian lifestyle retailer known for its affordable plushies, accessories, beauty products, and snacks, has opened a new location at The Rim shopping center in San Antonio, Texas. The store features a wide selection of items featuring popular animated characters, K-pop idols, and collaborations with brands like Marvel, Disney, and Sanrio. This is Miniso's third location in Texas, with two other stores in Southpark and Ingram malls.

Why it matters

The opening of Miniso at The Rim reflects the growing demand for affordable lifestyle and pop culture merchandise, especially among younger consumers. As San Antonio continues to evolve, the addition of unique retail experiences like Miniso helps diversify the shopping options and cater to the city's diverse population.

The details

Miniso's new 17822 La Cantera Parkway storefront at The Rim offers a wide range of products, including plushies, pillows, blankets, and accessories featuring popular animated characters, as well as beauty products, stationery, digital gadgets, and snacks like Hello Kitty mochi, Hi-Chew candies, and boba drinks. The grand opening on Saturday, March 1, 2026, saw the first 50 customers receiving goodie bags valued at $50.

  • Miniso opened its doors at The Rim in San Antonio on Saturday, March 1, 2026.
  • The company's Ingram Mall location in San Antonio opened in the summer of 2024 and saw a line of customers at the front of the store on opening day.

The players

Miniso

A China-based Asian lifestyle retailer known for its affordable plushies, accessories, beauty products, and snacks. The company has expanded its presence throughout Asia, Europe, and North America, with two other locations in Texas at Southpark and Ingram malls.

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The takeaway

The opening of Miniso at The Rim in San Antonio reflects the growing popularity of affordable lifestyle and pop culture merchandise, especially among younger consumers. As the city continues to evolve, the addition of unique retail experiences like Miniso helps diversify the shopping options and cater to the diverse interests of San Antonio's population.