WOW24-7 Launches Automation and AI Department to Close the Gap Between AI Promise and CX Reality

New department aims to deliver measurable customer support and CX ops through intelligent human-AI orchestration.

Published on Feb. 24, 2026

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WOW24-7, a leading contact center outsourcing provider, has announced the launch of its Automation and AI Department (AAD), a dedicated business unit that centralizes the company's expertise in agentic AI design, hybrid AI–human orchestration, AI Managed Services, advanced analytics, and secure CX infrastructure. The new department aims to address the widening gap between AI expectations and operational reality in customer experience, where many companies have been disappointed with the results of their AI deployments.

Why it matters

The launch of AAD responds to industry data showing that 60-70% of AI chatbot deployments underperform expectations, with average AI containment rates landing at 40-50% versus the 70-80% typically promised. Additionally, the upcoming enforcement of the EU AI Act in August 2026 has left many companies unprepared for the new compliance requirements. WOW24-7's AAD is positioned to help enterprises at different stages of their AI journey, from the 'Disappointed Deployer' to the 'Cautious Deployer' and 'Compliant Deployer'.

The details

AAD is designed to serve as WOW24-7's center of excellence for digital transformation, CX and business intelligence, compliance, governance, automation and AI enablement, systems integration, and secure, scalable CX infrastructure. The department offers nine core services, including CX platform migrations, end-to-end CX workflow design, AI agent design and orchestration, human-in-the-loop supervision, systems integration and automation, business intelligence and analytics, AI governance and compliance, AI Managed Services, and cloud infrastructure and security.

  • The EU AI Act enforcement begins in August 2026.
  • WOW24-7's AAD launches in February 2026.

The players

WOW24-7

A G2 Grid Leader in Contact Center Outsourcing serving 100+ clients across 20+ countries.

Denys Dubner

CEO of WOW24-7.

Tracy Wehringer

Chief Marketing Officer of WOW24-7.

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What they’re saying

“The market is facing an AI reality gap. Companies invested heavily in AI for customer experience, and the majority are disappointed with the results. The problem isn't the technology; it's the absence of CX operational expertise behind it. AI adoption without operational ownership fails, and we see this across the market every day. AAD exists to close the gap between AI promise and CX reality.”

— Denys Dubner, CEO, WOW24-7 (PRNewswire)

“Enterprise buyers don't need another AI vendor or another consultant who advises and leaves. They need an operations partner who takes ongoing accountability for making their AI and automation investments deliver measurable Customer Support/CX Ops outcomes. That's exactly what AAD is built to do, and it's why we lead with Customer Support/CX Ops outcome, not technology features.”

— Tracy Wehringer, Chief Marketing Officer, WOW24-7 (PRNewswire)

What’s next

WOW24-7 is offering complimentary CX assessments to qualified organizations looking to evaluate AI performance, identify workflow optimization opportunities, or prepare for EU AI Act compliance.

The takeaway

WOW24-7's new Automation and AI Department aims to help enterprises bridge the gap between AI promise and customer experience reality by providing operational expertise, ongoing accountability, and a comprehensive suite of services to optimize AI-enabled customer support and CX operations.