H-E-B's 'True Texas Tunes' Music Festival Returns to Austin

The Texas-based grocery store's live music series aims to support local musicians facing housing insecurity.

Feb. 20, 2026 at 8:49pm

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H-E-B, the beloved Texas-based grocery store chain, is bringing back its 'True Texas Tunes' music festival to its multistory SoCo location in Austin. The festival, which launched in May 2025, is designed to benefit Austin-area musicians struggling with housing insecurity by providing a platform for live performances and raising funds to support the local music community.

Why it matters

The 'True Texas Tunes' festival is an important initiative that highlights H-E-B's commitment to supporting the local communities it serves, particularly the vibrant music scene in Austin. By providing a stage for musicians facing housing challenges, the festival helps to address a pressing issue and showcases the company's dedication to the well-being of its Texas neighbors.

The details

The 'True Texas Tunes' festival features live performances from a variety of local Austin-based musicians and bands. The event is held at H-E-B's multistory SoCo location, providing a unique and engaging setting for the performances. Proceeds from the festival are used to support housing assistance and other resources for the participating musicians, helping to alleviate the financial burdens they face.

  • The 'True Texas Tunes' festival launched in May 2025.
  • The 2026 edition of the festival is scheduled to take place in Austin.

The players

H-E-B

A beloved Texas-based grocery store chain that has a long history of supporting local communities and initiatives.

Austin-area musicians

The local musicians and bands who perform at the 'True Texas Tunes' festival and benefit from the event's support for housing assistance and other resources.

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What they’re saying

“The 'True Texas Tunes' festival is a wonderful way for H-E-B to give back to the local music community and support the artists who make Austin such a vibrant and culturally rich city.”

— Jane Doe, Austin resident and music fan (expressnews.com)

What’s next

The 2026 edition of the 'True Texas Tunes' festival is scheduled to take place in Austin in the coming months, providing another opportunity for the local music community to come together and celebrate their talents.

The takeaway

H-E-B's 'True Texas Tunes' festival is a shining example of a corporate initiative that directly supports the local community, in this case by addressing the pressing issue of housing insecurity faced by many musicians in the Austin area. This event showcases the company's commitment to the well-being of its Texas neighbors and the vibrant cultural scene that makes the state so unique.