Texas Rancher Launches Website to Preserve Ranch Culture

Jeff Hancock's new platform TexasRanches.com aims to celebrate and develop the state's ranching heritage.

Published on Feb. 17, 2026

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Jeff Hancock, a multi-generational Texas rancher and entrepreneur, has launched a new website called TexasRanches.com that is dedicated to preserving, celebrating, and developing the state's ranch culture. The site will provide information and resources for those interested in Texas ranching, from property listings to cultural content.

Why it matters

As urban development continues to encroach on rural areas, there are growing concerns about the future of Texas' iconic ranch culture and lifestyle. Hancock's new platform aims to help sustain this important part of the state's heritage and identity.

The details

TexasRanches.com will feature property listings for ranches across the state, as well as content focused on ranch history, traditions, and best practices. The site is intended to serve as a hub for those looking to buy, sell, or learn more about Texas ranching.

  • TexasRanches.com launched on February 16, 2026.

The players

Jeff Hancock

A multi-generational Texas rancher and entrepreneur who founded TexasRanches.com to preserve and celebrate the state's ranch culture.

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The takeaway

In an era of rapid urbanization, TexasRanches.com represents an effort to safeguard an integral part of Texas' identity and heritage by providing a dedicated platform for those passionate about the state's iconic ranch lifestyle.