Spurs' Victor Wembanyama Rejects 'Face of NBA' Designation

The 7-foot-5 star says the title must come naturally, not through self-promotion.

Published on Feb. 16, 2026

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San Antonio Spurs star Victor Wembanyama, the 2024 All-Defensive First-Team selection, is not interested in being declared the "face of the NBA." The 22-year-old Frenchman believes such a transformation can only happen naturally, not through media prodding or self-promotion. Wembanyama, who is averaging 24.4 points, 11.1 rebounds, 2.8 assists and 2.7 blocks this season, says the best players will become the face of the league organically based on their on-court performance.

Why it matters

Wembanyama's stance reflects a mature and humble approach to stardom, eschewing the self-aggrandizement that has become common among top NBA players. His focus on letting his play do the talking aligns with the league's desire for its stars to be positive role models and ambassadors for the game.

The details

Wembanyama, the former No. 1 overall pick, recently had a standout performance in the NBA All-Star Game, leading a shorthanded Team World with 34 points and 3 blocks in 20 minutes. His efforts helped inject passion into the often-lackluster exhibition contest. However, Wembanyama is not campaigning to be the face of the league, believing such a designation must come naturally based on his play and the fans' embrace.

  • Wembanyama was named to the 2024 All-Defensive First-Team.
  • This season, Wembanyama is averaging 24.4 points, 11.1 rebounds, 2.8 assists and 2.7 blocks.

The players

Victor Wembanyama

A 7-foot-5 star player for the San Antonio Spurs, known for his defensive prowess and well-rounded offensive game.

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What they’re saying

“I see what you're trying to make me say, too. But I feel like it's something that's got to be natural. Social media, the NBA can promote whoever they want, but at the end of the day it's going to be the best players—and who the people ask for.”

— Victor Wembanyama (HoopsHype)

“Being the face of the league isn't something that can be manufactured—maybe only to some extent. It's only going to be the best players. So being the face of the league would just be the byproduct of their basketball level.”

— Victor Wembanyama (HoopsHype)

What’s next

If Wembanyama can continue his strong play and lead the Spurs to a deep playoff run, he may naturally emerge as the league's next leading man without having to actively campaign for the role.

The takeaway

Wembanyama's humble and team-first approach to stardom sets a positive example for the next generation of NBA players. By letting his elite on-court performance speak for itself, he is positioning himself to become the face of the league in a genuine, organic way that aligns with the league's desire for its stars to be positive role models.