The Ruby Hotel & Bar Launches April Cocktail for a Cause Benefiting Keep Texas Beautiful

A portion of proceeds from the limited-time 'Heat Wave' cocktail will support the nonprofit's efforts to keep Texas clean and green.

Mar. 29, 2026 at 11:00am

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An abstract, impressionistic photograph of blurred bar tools and glassware, awash in warm, vibrant colors, conveying the cozy, inviting ambiance of a craft cocktail lounge.The Ruby Hotel & Bar's limited-edition 'Heat Wave' cocktail, a flavorful way to celebrate Earth Day and support local environmental initiatives.Round Rock Today

This April, The Ruby Hotel & Bar in Round Rock, Texas is introducing a special 'Cocktail for a Cause' called Heat Wave, featuring chile de árbol–infused tequila, pineapple, lemon and orange juices, and agave. A portion of the proceeds from sales of this limited-time drink will be donated to Keep Texas Beautiful, a nonprofit dedicated to litter prevention, natural space preservation, and community beautification.

Why it matters

The Ruby Hotel & Bar's Cocktail for a Cause program provides a unique way for the community to support important local causes while enjoying a delicious craft cocktail. With Earth Day approaching, this promotion aligns with growing consumer interest in sustainable and eco-friendly initiatives, especially those focused on preserving the natural beauty of Texas.

The details

The Heat Wave cocktail will be available throughout the month of April 2026 at The Ruby Hotel & Bar. The drink features chile de árbol–infused tequila, pineapple, lemon and orange juices, and agave, served in a Tajín-rimmed glass. A portion of proceeds from each Heat Wave cocktail sold will be donated to Keep Texas Beautiful, a nonprofit organization that works to reduce litter, protect natural spaces, and inspire community involvement in beautification efforts across the state.

  • The Heat Wave cocktail will be available from April 1 to April 30, 2026.

The players

The Ruby Hotel & Bar

A boutique hotel and bar in Round Rock, Texas, known for its modern style, timeless charm, and tranquil setting along Brushy Creek.

Keep Texas Beautiful

A nonprofit organization dedicated to keeping Texas litter-free, preserving natural spaces, and inspiring communities to stay clean and beautiful.

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What they’re saying

“We're thrilled to partner with Keep Texas Beautiful for this special Cocktail for a Cause. It's a flavorful way for our guests to celebrate Earth Day while giving back to an organization that does such important work in our state.”

— Samantha Wilcox, General Manager, The Ruby Hotel & Bar

What’s next

The Ruby Hotel & Bar will host a special Earth Day celebration on April 22, 2026, featuring live music, eco-friendly vendors, and complimentary samples of the Heat Wave cocktail.

The takeaway

The Ruby Hotel & Bar's Cocktail for a Cause program demonstrates how businesses can creatively engage customers in supporting local nonprofits and environmental initiatives, while also promoting their own brand and offerings.