KFC Launches Value-Packed Box Feasts Starting at $7

New lineup offers more chicken across budgets as everyday costs rise

Mar. 30, 2026 at 5:37pm

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A high-end, photorealistic studio still-life photograph showing a neatly arranged selection of KFC's new Value Feast Box options, including Snackers, Nuggets, and Tenders, placed on a clean, monochromatic background and using dramatic lighting to highlight the premium quality and value of the menu items.KFC's new Value Feast Box Meals offer an abundance of boneless chicken favorites at affordable prices, catering to consumers seeking satisfying value in their everyday dining.Plano Today

KFC is introducing a new Value Feast lineup featuring Box Feasts starting at $7, packed with boneless chicken favorites like Snackers, Nuggets, and Tenders, along with fries and a drink. The brand is aiming to meet consumer demand for value and abundance without sacrificing quality or taste.

Why it matters

As inflation and rising costs continue to squeeze consumers, KFC is positioning its new Value Feast lineup as a way to deliver satisfying, complete meals at affordable price points. The brand is hoping to capitalize on the shift in how people think about value, focusing on delivering an 'irrational amount of chicken' rather than just the lowest price.

The details

The Box Feast lineup includes three options: a $7 box with 1 Snacker, 5pc Nuggets, fries, and a drink; a $9 box with 2 Snackers, 5pc Nuggets, fries, and a drink; and an $11 box with 1 Chicken Sandwich, 2 Tenders, fries, and a drink. The Snacker features a mini brioche bun, one hot and crispy tender, mayo, and pickles, with the option to add spicy mayo or coleslaw. To support the launch, KFC is introducing a new campaign celebrating the excitement of getting a satisfying, value-packed meal.

  • The new Value Feast lineup launched on March 30, 2026.

The players

KFC

An American fast food restaurant chain that specializes in fried chicken, headquartered in Plano, Texas. KFC is a subsidiary of Yum! Brands, Inc.

Melissa Cash

Chief Marketing Officer of KFC U.S.

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What they’re saying

“At the end of the day, people just want a meal that feels like it delivers.”

— Melissa Cash, Chief Marketing Officer, KFC U.S.

The takeaway

KFC's new Value Feast lineup, with its affordably priced Box Feasts packed with an 'irrational amount of chicken,' aims to meet the evolving needs of consumers seeking value and abundance in their meals as everyday costs continue to rise.