DA Davidson Reiterates Buy Rating for Custom Truck One Source

Analysts see potential 44% upside for the specialty equipment rental company

Mar. 11, 2026 at 6:38pm

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DA Davidson has reissued a "buy" rating and $8.50 price target for shares of Custom Truck One Source (NYSE:CTOS), indicating potential upside of 44.63% from the stock's current trading price. The research note comes after Custom Truck One Source reported fourth-quarter earnings that beat consensus estimates, though revenue fell short of expectations.

Why it matters

Custom Truck One Source is a major provider of specialty rental equipment, parts, and services across North America, serving customers in construction, energy, telecommunications, and other industries. The company's financial performance and outlook are closely watched by investors as indicators of broader trends in the specialty equipment rental market.

The details

In its research note, DA Davidson cited Custom Truck One Source's record quarterly revenue and strong growth in its rental business segment as positives. Management also provided commentary on growth initiatives and investment in rental capacity that could support further revenue expansion. However, some analysts view the quarter as mixed, with revenue missing expectations even as earnings per share beat consensus.

  • Custom Truck One Source reported its fourth-quarter 2025 earnings on March 10, 2026.

The players

Custom Truck One Source

A North American provider of specialty rental equipment, parts, and services for customers in construction, energy, telecommunications, and other industries.

DA Davidson

An investment research and banking firm that has reiterated a "buy" rating on shares of Custom Truck One Source.

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The takeaway

Custom Truck One Source's fourth-quarter results highlight the company's ability to grow its rental business and generate profitability, though some analysts remain cautious about the sustainability of the rental recovery and the company's overall financial position. The reiteration of a "buy" rating by DA Davidson suggests the firm sees significant upside potential in the stock despite the mixed quarterly performance.