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Sally Beauty Expands Hair Care Innovation with New Ion 24K Collection
The beauty retailer is introducing category-expanding products with best-in-class innovation designed to meet the evolving needs of today's beauty consumer.
Jan. 27, 2026 at 4:31pm
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Sally Beauty, the industry-leading destination for professional-quality hair color, hair care, and nails, is expanding its innovation pipeline with advanced formulas and technology designed to make high-performance beauty more accessible and affordable. The company is debuting the new ion® 24K collection, which uses TRICHOPOWER™ SCIENCE to reverse hair damage in just three minutes. Sally Beauty is also planning to unveil a new collection of ion® tools that promise smoother, shinier hair without harsh heat.
Why it matters
The new ion® 24K collection from Sally Beauty addresses a key concern for many beauty consumers - hair damage. By introducing innovative products that can quickly repair hair, the company is reinforcing its leadership in the hair care category and making professional-quality solutions more widely available.
The details
The ion® 24K collection includes four new products built with TRICHOPOWER™ SCIENCE, a molecular technology that takes hair back to a more natural state. According to a recent survey, 40% of US beauty consumers identified hair damage as a priority concern. The new ion® tools collection, set to launch in early spring, will also join Sally Beauty's award-winning lineup and deliver smoother, shinier hair without harsh heat.
- The ion® 24K collection is now available in the SALLY app and online at SallyBeauty.com.
- Consumers will be able to find the ion® 24K collection in stores beginning February 9, 2026.
The players
Sally Beauty
The industry-leading destination for professional-quality hair color, hair care, and nails.
Katherine Buckland
Vice President of Own Brand Product Development at Sally Beauty.
ion® 24K
A new collection within Sally Beauty's largest brand, ion, that uses TRICHOPOWER™ SCIENCE to reverse hair damage in just three minutes.
What they’re saying
“At Sally Beauty, our focus is on delivering exclusive innovation that meets the needs of today's consumer. Our new products represent how we're evolving our portfolio with purpose. From ion® 24K to our expanding range of tools, each collection delivers professional-quality performance while making great hair more accessible and more personal.”
— Katherine Buckland, Vice President of Own Brand Product Development at Sally Beauty
What’s next
The new ion® tools collection from Sally Beauty will be unveiled in early spring 2026.
The takeaway
Sally Beauty's focus on innovation and addressing key consumer needs, such as hair damage, reinforces the company's leadership in the hair care category and its commitment to making professional-quality beauty solutions more widely accessible.
