VICTOR Pet Food Shares Protein Checklist for Pet Parents

In honor of National Protein Day, the pet food brand breaks down what to look for in dog food to ensure high-quality protein

Published on Feb. 27, 2026

VICTOR Pet Food is highlighting the importance of high-quality, animal-based protein in dog food and providing pet parents with a checklist of what to look for when shopping for their dog's next bag of food. The company emphasizes transparency on pet food labels, the need for a named, high-quality protein as the first ingredient, and the importance of a balanced formula that includes essential nutrients beyond just protein.

Why it matters

As pet food options continue to proliferate, it's become increasingly difficult for pet owners to navigate the pet food aisle and identify high-quality, nutritious options for their dogs. VICTOR's checklist aims to empower pet parents to make informed decisions about their dog's diet and ensure they are getting a food that will support their dog's overall health and wellbeing.

The details

VICTOR Pet Food is providing pet owners with a practical checklist to evaluate dog food options, including: 1) Ensuring protein sources are clearly labeled on the front of the bag, 2) Looking for a high-quality, named protein as the first ingredient, and 3) Confirming the formula is balanced with essential nutrients beyond just protein. The company notes its own formulas, like the new Bully Fuel recipe, exemplify these principles by leading with real meat protein and providing complete, science-backed nutrition.

  • National Protein Day is celebrated on February 27, 2026.

The players

VICTOR Pet Food

A pet food brand that produces science-backed, protein-forward nutrition for dogs at every life stage.

Jeff Caswell

The CEO of VICTOR Pet Food.

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What they’re saying

“In today's pet food aisle, transparency matters more than ever. Our commitment to transparency means we clearly label protein sources on every bag. That level of clarity empowers pet parents to make informed decisions about their dog's nutrition.”

— Jeff Caswell, CEO of VICTOR Pet Food (PRNewswire)

The takeaway

By providing pet owners with a clear checklist for evaluating dog food options, VICTOR Pet Food is empowering them to make more informed decisions about their dog's nutrition and ensure they are feeding their furry friends high-quality, protein-rich diets that will support their overall health and wellbeing.