Chance to Win $50,000 at Xtreme Bull Bash in Lufkin

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The 2026 Xtreme Bull Bash in Lufkin, Texas will feature a special "Chance of a Lifetime" contest where 10 lucky contestants will have the opportunity to win $50,000 in cash. The contest will involve drawing an envelope and rolling a set of dice, with the grand prize going to the contestant who rolls the letters "B-U-L-L".

Why it matters

The Xtreme Bull Bash is a long-running and popular annual event in Lufkin, drawing big crowds for the thrilling professional bull riding competition. The addition of the $50,000 cash prize contest is sure to generate even more excitement and interest in this year's event.

The details

The 10 contestants for the "Chance of a Lifetime" contest will be selected through a mix of pre-event registrations at the event sponsor's location and during the event itself. Each contestant will draw an envelope, and the one who draws the envelope marked "Chance of a Lifetime" will get to roll a special set of four dice. If the dice land with the letters "B-U-L-L" facing up, that contestant will win the $50,000 grand prize.

• The 2026 Xtreme Bull Bash will take place on March 7.
• The "Chance of a Lifetime" $50,000 dice roll contest will happen during the bull riding event.

What’s next

Fans can register to be selected as one of the 10 contestants for the $50,000 dice roll contest by visiting the Wright GMC dealership or the KICKS 105 website. Three more contestants will also be selected from the crowd at the event on March 7.