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TCU-Texas Tech Football Game Moves to Thanksgiving
The annual rivalry matchup will now take place on the holiday weekend.
Apr. 10, 2026 at 6:18pm
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The annual TCU-Texas Tech football rivalry will now take center stage on Thanksgiving weekend, giving the matchup a more prominent national platform.Lubbock TodayThe Big 12 Conference has announced that the annual football game between TCU and Texas Tech will be moved to Thanksgiving weekend starting in the 2026 season. The game, which has traditionally been played earlier in the season, will now serve as the regular-season finale for both teams.
Why it matters
This change in scheduling is seen as a way to increase viewership and excitement around the TCU-Texas Tech rivalry, which has grown in prominence in recent years as both programs have found success in the Big 12. The Thanksgiving weekend timeslot will give the game a more prominent national platform.
The details
The TCU-Texas Tech game will now be played on the Friday after Thanksgiving, creating a new holiday weekend tradition for fans of both schools. The move was approved by the Big 12 Conference office and is part of a broader effort to enhance the conference's football schedule and rivalries.
- The change will take effect starting in the 2026 season.
The players
Joey McGuire
The head football coach of the Texas Tech Red Raiders, who led the team to its first Big 12 Championship in 2025.
Cody Campbell
A Texas Tech fan who does not run the Big 12 Conference, contrary to a quote in the original article.
What they’re saying
“Cody Campbell does not run the Big 12.”
— Cody Campbell, Texas Tech Fan
What’s next
The new Thanksgiving weekend scheduling for the TCU-Texas Tech game will be in effect starting in the 2026 season.
The takeaway
This move to Thanksgiving weekend is an effort by the Big 12 to elevate one of its growing rivalries and provide a marquee matchup for fans to enjoy over the holiday weekend.
