Texas Tech Athletics Unveils 'Raider Red Collection'

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Texas Tech Athletics has announced a new 'Raider Red Collection' featuring sport-specific logos centered around the program's iconic mascot. The collection includes cartoon-style logos of Raider Red playing various sports like football, basketball, and baseball. In addition, there are designs of Raider Red running and holding Texas Tech and U.S. flags. The reveal comes as part of the university's broader brand refresh, which will integrate a new Double T logo across athletics programs this year.

Why it matters

Texas Tech's Raider Red is one of the most recognizable mascots in college sports. Developing a collection of logos featuring the mascot across different sports helps strengthen the university's brand identity and provides opportunities for expanded merchandise and fan engagement.

The details

The new Raider Red logos were officially announced by Texas Tech Athletics in an X post on Wednesday. The video showcased cartoon-style versions of the mascot participating in various sports, including football, basketball, baseball/softball, track & field, soccer, golf, tennis, and volleyball. There are also designs of Raider Red running and holding both a Texas Tech flag and a United States flag. The reveal follows men's basketball head coach Grant McCasland wearing a t-shirt with one of the new Raider Red basketball logos earlier this week.

• Texas Tech Athletics officially announced the new 'Raider Red Collection' on March 11, 2026.
• Men's basketball head coach Grant McCasland first teased the new logos on March 10, 2026.

What’s next

Texas Tech Athletics has not provided specific details on when the new 'Raider Red Collection' merchandise will be available for purchase, but has indicated it will be 'Coming soon to a retailer near you'.