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H-E-B Ranked #1 Grocery Store in America, But Amarillo Still Doesn't Have One
The Texas-based chain topped the list, but Amarillo residents continue to wait for an H-E-B location.
Published on Feb. 4, 2026
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H-E-B, the Texas-based grocery store chain, has been named the top grocery store in America according to a recent survey by dunnhumby. However, the city of Amarillo, located in the Texas Panhandle, still does not have an H-E-B location, despite the chain's popularity and expansion in other parts of the state. The survey looked at factors like price, quality, digital experience, and convenience, with H-E-B ranking highly in all categories. Other grocery stores on the list that Amarillo residents have been requesting, such as Costco, Aldi, and Trader Joe's, also remain absent from the city.
Why it matters
The lack of major grocery store options in Amarillo has long been a source of frustration for residents, who have to travel to neighboring cities like Lubbock to access stores like H-E-B. The ranking of H-E-B as the top grocery store in the country is likely to reignite calls for the chain to expand into the Amarillo market, which could provide more competition and choice for consumers.
The details
H-E-B's top ranking was based on a survey that evaluated five key factors: price, promotions & rewards, quality, digital, and operations & convenience. The Texas-based chain performed well in all of these areas, with its low prices and high-quality fresh food being particularly notable. While H-E-B has expanded to other parts of Texas, including the nearby city of Lubbock, Amarillo has yet to secure a location, largely due to the need for a distribution center to support the store's operations.
- H-E-B was named the top grocery store in America in a survey conducted in 2026.
The players
H-E-B
A Texas-based grocery store chain that has been ranked the top grocery store in America according to a recent survey.
Amarillo
A city in the Texas Panhandle that has long been seeking the expansion of major grocery store chains like H-E-B, but has yet to secure a location.
Costco
A wholesale club retailer that was ranked fourth on the list of top grocery stores in America, and is another chain that Amarillo residents have been requesting.
Aldi
A discount grocery store chain that was ranked fifth on the list of top grocery stores in America, and is another retailer that Amarillo has been hoping to attract.
Trader Joe's
A specialty grocery store chain that was ranked seventh on the list of top grocery stores in America, and is another retailer that Amarillo residents have been requesting.
What’s next
As H-E-B continues to expand across Texas, Amarillo residents will likely continue to advocate for the chain to open a location in their city. The need for a distribution center to support the store's operations remains a key factor in whether H-E-B will ultimately decide to enter the Amarillo market.
The takeaway
The ranking of H-E-B as the top grocery store in America is likely to reignite calls for the chain to expand into the Amarillo market, which could provide more competition and choice for consumers in a city that has long been underserved by major grocery store options.
