United Supermarkets and Cheez-It Boost Local Classrooms with $10,000 Donation

The funds will support nearly two dozen classroom projects for teachers across the South Plains region.

Jan. 27, 2026 at 5:31pm

United Supermarkets, a Lubbock-based grocery chain, is partnering with Cheez-It and the College Football Playoff Foundation's Extra Yard for Teachers initiative to provide a $10,000 donation to support classroom projects for local educators in the South Plains area.

Why it matters

This donation directly benefits teachers and students in the Lubbock community, providing much-needed resources and support for classrooms. As a local business, United Supermarkets' involvement helps ensure the impact of the donation stays within the South Plains region.

The details

The $10,000 donation will fund nearly two dozen classroom projects through DonorsChoose, ranging from $200 to $900 per project. The grants will be used to purchase practical classroom tools and materials to help engage students and enhance their learning experiences.

  • The check presentation event takes place on Wednesday afternoon at the United Supermarkets location on 11310 Slide Road.

The players

United Supermarkets

A Lubbock-based grocery chain that has served Texas and New Mexico communities for more than a century.

Cheez-It

A snack food brand that is partnering with United Supermarkets and the College Football Playoff Foundation on this initiative.

College Football Playoff Foundation

The largest sports-based organization in the country focused on empowering educators through the Extra Yard for Teachers program.

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The takeaway

By partnering with a national brand like Cheez-It, United Supermarkets is able to leverage resources to make a meaningful impact on local classrooms and educators in the Lubbock community. This collaboration demonstrates how businesses can work together to support and empower teachers, ultimately benefiting students and the broader community.