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Keller Today
By the People, for the People
Kroger Revives Plan for Marketplace Store Near Keller Town Center
The 100,000-square-foot grocery store would replace Kroger's existing 34-year-old location in the area.
Published on Feb. 26, 2026
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Kroger is reviving a decade-old plan to build a 100,000-square-foot Kroger Marketplace grocery store and gas station on the northeast corner of Keller Parkway and Rufe Snow Drive in Keller, Texas. The new store would replace Kroger's existing 34-year-old location on the southwest corner of the same intersection. Kroger is seeking a special-use permit for the project and plans to host a town hall meeting in March to gather feedback from nearby residents and businesses.
Why it matters
The new Kroger Marketplace would be one of the largest grocery stores in the Keller area, which has seen significant population growth over the past three decades. The project has faced some community opposition in the past, with concerns about traffic, alcohol sales near a high school, and the impact of a big-box grocer on the last available land near the Keller Town Center.
The details
Kroger's proposed 100,000-square-foot Marketplace store would have four access points - two along Rufe Snow Drive and two along North Town Center Lane, with limited access to Keller Parkway. The company had previously received approval over a decade ago to build a two-story grocery store at the same location, but that project never materialized due to community pushback. Kroger now plans to close its existing 59,000-square-foot store on the southwest corner of the Keller Parkway and Rufe Snow Drive intersection if the new Marketplace is approved and built.
- In 2015, the Keller City Council approved a special-use permit and site plan for a previous Kroger project at this location, but it was never built and the permits expired.
- Kroger plans to host a town hall meeting on March 10, 2026 at Keller City Hall to present its new Marketplace project and gather feedback from the public.
The players
Kroger
A major American supermarket chain that is reviving plans to build a large Kroger Marketplace store in Keller, Texas.
Keller, Texas
A fast-growing city in the Dallas-Fort Worth metropolitan area where Kroger is proposing to build its new Marketplace store.
What’s next
The Kroger Marketplace project is not yet scheduled to go before the Keller City Council. The company plans to host a town hall meeting on March 10, 2026 to present the project and gather feedback from the public before formally applying for the required special-use permit.
The takeaway
Kroger's plan to build a large new Marketplace store in Keller highlights the continued growth and development in this fast-growing Dallas-Fort Worth suburb, but the project may face some community opposition similar to what derailed Kroger's previous proposal for the site over a decade ago.
