Academy Sports and Outdoors Receives 'Moderate Buy' Rating from Analysts

Brokerages give the sporting goods retailer an average 12-month price target of $59.89 per share.

Published on Feb. 28, 2026

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Academy Sports and Outdoors, Inc. (NASDAQ:ASO) has received a consensus 'Moderate Buy' recommendation from the 20 brokerages currently covering the stock, according to a MarketBeat report. Ten analysts have rated the stock as a 'hold', while another ten have given it a 'buy' rating. The average 12-month price target among brokers is $59.89 per share.

Why it matters

The 'Moderate Buy' rating and relatively high price target suggest analysts see potential upside in Academy Sports and Outdoors' stock, which could signal confidence in the company's performance and growth prospects within the competitive sporting goods retail landscape.

The details

Academy Sports and Outdoors operates over 260 stores across the United States, offering a wide range of athletic, outdoor, and fitness merchandise. The company has seen its stock price rise in recent months, with Morgan Stanley and Bank of America both raising their price targets on the shares.

  • Academy Sports and Outdoors released its latest quarterly earnings report on December 9, 2025.
  • The company set its fiscal year 2025 earnings guidance range at $5.65 to $6.15 per share.

The players

Academy Sports and Outdoors

A leading specialty retailer of sporting goods and outdoor recreation products, operating over 260 stores across the United States.

Morgan Stanley

An investment bank that raised its price target on Academy Sports and Outdoors shares.

Bank of America

A financial services company that also raised its price target on Academy Sports and Outdoors shares.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

The 'Moderate Buy' consensus rating and higher price targets from analysts suggest they see potential upside in Academy Sports and Outdoors' stock, which could reflect confidence in the company's competitive positioning and growth prospects within the sporting goods retail industry.