Guggenheim Raises Nexstar Media Group Price Target to $290

Wall Street firm boosts target price for media company by 16%

Published on Feb. 27, 2026

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Guggenheim, a prominent Wall Street research firm, has raised its price target for Nexstar Media Group (NASDAQ:NXST) from $250 to $290 per share, representing a potential upside of nearly 18% from the stock's current trading price. Guggenheim maintained its "buy" rating on Nexstar, citing the company's strong performance and growth prospects.

Why it matters

Nexstar Media Group is one of the largest owners and operators of local television stations in the United States, with a portfolio of over 200 stations across the country. As the media landscape continues to evolve, Nexstar's ability to adapt and capitalize on new opportunities will be crucial to its long-term success. The Guggenheim price target increase suggests that Wall Street sees significant upside potential in the company's stock.

The details

In its report, Guggenheim cited Nexstar's strong financial performance and growth initiatives as the primary reasons for the price target increase. The firm noted that Nexstar has been able to effectively navigate industry challenges, such as the shift to digital media, and has continued to deliver solid financial results. Guggenheim also highlighted Nexstar's focus on expanding its digital and streaming offerings, which are expected to contribute to the company's future growth.

  • Guggenheim issued the updated price target and rating on February 27, 2026.

The players

Nexstar Media Group

A diversified American media company that owns and operates local television stations and digital platforms across the United States.

Guggenheim

A prominent Wall Street research firm that provides investment banking, asset management, and advisory services.

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What’s next

Investors will be closely watching Nexstar's upcoming financial results and any further updates from the company on its growth initiatives, which could impact the stock price and the firm's price target.

The takeaway

Guggenheim's increased price target for Nexstar Media Group reflects Wall Street's confidence in the company's ability to navigate the evolving media landscape and capitalize on new opportunities. This positive outlook underscores the importance of Nexstar's strategic focus on digital and streaming platforms as it seeks to drive long-term growth and shareholder value.