TraXtion wins Core Preferred Partner role with Lithia

Designation from Lithia & Driveway puts TraXtion's tire and alignment tech across one of North America's largest dealer groups, targeting a $90B tire market.

Published on Feb. 10, 2026

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TraXtion, a leading provider of automated tire and vehicle inspection solutions, has been awarded Core Preferred Partner status by Lithia Motors, Inc. (NYSE: LAD) as part of the Lithia & Driveway Preferred Partner Program. This designation from one of the largest dealer groups in North America reinforces TraXtion's role in modernizing the service-lane experience for dealerships.

Why it matters

The partnership allows TraXtion to deploy its advanced inspection systems, including TreadSpecX and DamageSpeX tools, across Lithia & Driveway's extensive network of dealerships. This empowers Lithia's service departments to automate tire wear and alignment detection, increasing transparency for customers and operational efficiency.

The details

By leveraging TraXtion's technology, Lithia stores can provide instant, irrefutable data on tire health the moment a customer enters the service drive. This helps combat the industry-wide trend of tire sales leakage to aftermarket competitors and allows Lithia to capture a larger share of the $90 billion tire market.

  • TraXtion was awarded the Core Preferred Partner status by Lithia & Driveway on February 10, 2026.

The players

TraXtion

A leading provider of automotive inspection technology, specializing in advanced tire and alignment diagnostic solutions.

Lithia Motors, Inc.

One of the largest dealer groups in North America, operating the Lithia & Driveway brands.

Brad Kokesh

President and Chief Executive Officer of TraXtion.

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What they’re saying

“We are incredibly honored to be named a Core Preferred Partner by Lithia & Driveway, a forward-thinking leader that sets the standard for automotive retail.”

— Brad Kokesh, President and Chief Executive Officer of TraXtion

The takeaway

This partnership between TraXtion and Lithia & Driveway demonstrates how advanced automotive inspection technology can help dealerships increase revenue, improve customer retention, and streamline operations by providing data-driven transparency in the service lane.