Riviana Foods Launches New Success Boil-in-Bag Sticky Rice

The restaurant-style sticky rice cooks in 12 minutes and meets rising demand for globally inspired home meals.

Apr. 1, 2026 at 1:13pm

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Riviana Foods Inc., the largest rice processor and distributor in the U.S., has announced the launch of a new Success Boil-in-Bag Sticky Rice product. The new offering provides an easy way for home cooks to prepare authentic Asian-style sticky rice in just 12 minutes, meeting the growing consumer demand for globally inspired meal options that can be easily made at home.

Why it matters

The launch of Success Boil-in-Bag Sticky Rice reflects the rising popularity of sticky rice and other globally inspired grains as home cooking trends have shifted during the pandemic. Riviana is positioning the new product as a simple and foolproof way for consumers to recreate restaurant-quality sticky rice dishes at home, catering to the increased demand for elevated at-home dining experiences.

The details

Success Boil-in-Bag Sticky Rice is made with no preservatives or additives and is Non-GMO Project Verified, certified Kosher and Gluten Free. The product comes in a 14 oz. box with four individual boil-in-bags, each providing two servings. The sticky rice is designed to be the perfect base for dishes like poke bowls, sushi, stir fry, and desserts. Riviana plans to initially roll out the new product in the Eastern U.S. before expanding distribution nationwide.

  • Success Boil-in-Bag Sticky Rice will begin rolling out to select Eastern retailers in April 2026.
  • The product will continue expanding distribution nationwide after the initial Eastern U.S. launch.

The players

Riviana Foods Inc.

The largest processor, marketer, and distributor of branded and private-label rice products in the United States. Riviana is a subsidiary of Ebro Foods, S.A., a global leader in rice.

Success® Rice

A product line under Riviana Foods that includes pre-cooked white rice, brown rice, quinoa, couscous, and now the new restaurant-style Sticky Rice.

Erica Larson

Director of Marketing at Riviana Foods.

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What they’re saying

“From viral recipes to celebrity-chef inspired menus, sticky rice is having a moment. Success Rice is making it easier than ever to make perfect sticky rice at home with its low-effort boil-in-bag. Home cooks now have a simple and foolproof way to recreate their favorite restaurant-quality dishes.”

— Erica Larson, Director of Marketing at Riviana Foods

What’s next

Success Boil-in-Bag Sticky Rice will continue expanding distribution nationwide after the initial Eastern U.S. launch.

The takeaway

The launch of Success Boil-in-Bag Sticky Rice demonstrates how major food brands are adapting to meet the growing consumer demand for globally inspired, restaurant-quality meal options that can be easily prepared at home. This product innovation caters to the pandemic-driven shift towards elevated at-home dining experiences.