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Ours Privacy Launches Integrated A/B Testing and Personalization for Healthcare Marketers
New capabilities allow healthcare marketers to test and personalize digital experiences while maintaining HIPAA compliance.
Mar. 31, 2026 at 3:37pm
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Ours Privacy's new A/B testing and personalization capabilities aim to empower healthcare marketers to optimize digital experiences without compromising patient privacy.Houston TodayOurs Privacy, a customer data platform (CDP) built for healthcare marketing, has launched integrated A/B testing and personalization capabilities within its platform. This allows healthcare marketers to measure, test, and continually improve digital patient experiences with the same rigor applied to clinical outcomes, all while maintaining HIPAA compliance through Ours Privacy's unified platform and consent management controls.
Why it matters
Healthcare marketers have long faced a tradeoff between leveraging modern digital marketing tools to drive patient acquisition and maintaining the strict privacy and compliance requirements of the healthcare industry. Ours Privacy's new A/B testing and personalization features aim to close that gap, empowering healthcare organizations to optimize their digital patient experiences without compromising on privacy or compliance.
The details
Ours Privacy's new A/B testing and personalization capabilities are built directly into the platform, governed by the same consent layer and data controls that enable HIPAA compliance. Until now, healthcare teams running experiments have had to maintain separate tools for A/B testing, session replay, audience segmentation, and consent management, managing multiple integration points and business associate agreements. Ours Privacy simplifies that stack with a unified HIPAA-compliant platform that also includes analytics, mapping, video, and translation solutions.
- Ours Privacy launched the new A/B testing and personalization features on March 31, 2026.
The players
Ours Privacy
A customer data platform (CDP) built specifically for healthcare marketing, trusted by leading health systems, digital health companies, and national medical brands to modernize their marketing while navigating privacy regulations.
Tyler Zey
Co-founder and chief technology officer of Ours Privacy.
What they’re saying
“To deliver the best digital patient experiences, marketers need the tools to measure, test, and continually improve with the same rigor that's applied to clinical outcomes. That's what experimentation gives healthcare marketers for the first time.”
— Tyler Zey, Co-founder and CTO, Ours Privacy
What’s next
Ours Privacy plans to continue expanding its platform capabilities to further empower healthcare marketers to deliver personalized, high-performing digital experiences while maintaining full HIPAA compliance.
The takeaway
Ours Privacy's new A/B testing and personalization features represent a significant step forward for healthcare marketers, allowing them to leverage the same sophisticated marketing tools available to other industries while upholding the strict privacy and compliance standards required in the healthcare space.
