DA Davidson Reiterates Neutral Rating for RideNow Group

Analysts maintain hold recommendation on powersports retailer's stock

Published on Mar. 10, 2026

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DA Davidson, an investment research firm, has reiterated its 'neutral' rating and $6.00 price target on shares of RideNow Group, a leading U.S. retailer of powersports vehicles. The research note comes as several other equity analysts have also weighed in on the company, with one issuing a 'sell' rating and another upgrading the stock to 'buy'.

Why it matters

RideNow Group's stock performance and analyst coverage provide insights into the broader powersports industry, which has seen increased consumer demand for motorcycles, ATVs, and other recreational vehicles. The mixed ratings highlight the challenges and opportunities facing the company as it navigates a competitive market.

The details

In its research note, DA Davidson maintained its 'neutral' rating and $6.00 price target on RideNow Group's stock, suggesting a potential downside of 12.02% from the stock's previous close. The firm's analysts cited the company's financial performance and market positioning as factors behind the rating. Other analysts have also weighed in, with Weiss Ratings issuing a 'sell (d-)' rating and Wall Street Zen upgrading the stock to 'buy'.

  • The research note from DA Davidson was issued on Tuesday, March 10, 2026.

The players

DA Davidson

An investment research firm that covers RideNow Group and has maintained a 'neutral' rating on the stock.

RideNow Group

A leading U.S. retailer of powersports vehicles, offering new and pre-owned inventory to enthusiasts and recreational riders.

Weiss Ratings

An equity research firm that has issued a 'sell (d-)' rating on RideNow Group's stock.

Wall Street Zen

An equity research firm that has upgraded RideNow Group's stock to a 'buy' rating.

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The takeaway

The mixed analyst ratings on RideNow Group's stock reflect the complexities facing the powersports industry, with both challenges and opportunities for the company as it navigates a competitive market. Investors will likely continue to monitor the company's financial performance and strategic positioning in the months ahead.