Blue Bell Launches New Honey Vanilla Flavor, Plans Free Ice Cream Tour Across Texas

The iconic Texas ice cream brand is releasing a limited-time Honey Vanilla flavor and hitting the road for a statewide promotional tour with free scoops.

Published on Feb. 26, 2026

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Blue Bell, the beloved Texas ice cream company, is launching a new Honey Vanilla flavor just as it prepares to travel the state handing out free scoops during its upcoming Lone Star Scoop Tour. The new limited-time flavor blends classic vanilla with the mild sweetness of honey and will start arriving on store shelves this week. The statewide promotional tour is set to kick off on March 1 in Brenham, where Blue Bell was founded in 1907, before visiting major cities including San Antonio, Houston, Austin, and Dallas, with the Austin stop details still to be announced.

Why it matters

The release of a new Blue Bell flavor and the company's plans for a free ice cream tour across Texas are significant events for the iconic brand and its loyal customer base. Blue Bell has maintained a strong following in the state for over a century, and these initiatives demonstrate the company's continued commitment to innovation and engaging with its Texas communities.

The details

The new Honey Vanilla flavor features Blue Bell's classic rich and creamy ice cream texture blended with the mild sweetness of honey. The company says the flavor can be enjoyed on its own or paired with desserts like cookies, cakes, and brownies. The Lone Star Scoop Tour will kick off in Brenham on March 1 and then visit several major Texas cities, with free scoops of ice cream and opportunities to see Blue Bell's new promotional truck. Exact details and timing for the Austin stop have not yet been announced, but the company encourages attendees to check the tour schedule in advance as supplies and serving hours may be limited.

  • The new Honey Vanilla flavor began arriving on store shelves on Thursday, February 26, 2026.
  • The Lone Star Scoop Tour is set to begin on March 1, 2026 in Brenham, Texas.
  • The Austin stop of the Lone Star Scoop Tour will take place this spring, though the exact date and location have not yet been announced.

The players

Blue Bell

A Texas-based ice cream company that has been in business since 1907 and is known for its wide variety of classic and innovative flavors.

Carl Breed

The vice president of sales and marketing at Blue Bell.

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What they’re saying

“We are buzzing with excitement over the release of our first new flavor of the year. Honey Vanilla is for those who love simple flavors done right. The rich, creamy ice cream texture blends perfectly with the honey's mild sweetness. Honey vanilla was created to enjoy on its own, but it also pairs well with desserts like cookies, cakes and brownies.”

— Carl Breed, Vice President, Sales & Marketing (statesman.com)

What’s next

The company has not yet announced the exact date and location for the Austin stop of the Lone Star Scoop Tour, but they encourage fans to check the tour schedule in advance as supplies and serving hours may be limited.

The takeaway

Blue Bell's new Honey Vanilla flavor and upcoming free ice cream tour across Texas demonstrate the company's commitment to innovation and engaging with its loyal customer base in the state. As a beloved Texas institution for over a century, these initiatives are sure to generate excitement and draw large crowds, especially in ice cream-loving cities like Austin.