Houston Broadcasters Launch eSports Radio

New 24/7 digital radio station targets growing global audience of gamers.

Published on Feb. 24, 2026

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Two veteran Texas broadcasters, Bobby 'Slam' Duncan and Doug Harris, have joined forces to create eSports Radio, a new 24/7 digital radio station targeting the estimated 200 million nationwide audience of eSports enthusiasts. The station will feature a blend of alternative music playlists and commentary from high-profile gamers and YouTubers, as well as opportunities for advertisers to connect with the gaming community.

Why it matters

The launch of eSports Radio reflects the growing popularity and commercial potential of the eSports industry, which is expected to draw significant global attention with the return of the eSports World Cup to Riyadh, Saudi Arabia this summer with a $75 million prize purse. The new station aims to super-serve this expanding audience and provide advertisers with innovative ways to reach the coveted gaming demographic.

The details

eSports Radio is a joint venture between Bobby 'Slam' Duncan's Too Tall Media LLC and Doug Harris' Creative Animal International. Duncan, a veteran of radio stations in Memphis and Grand Rapids, will manage the programming, blending alternative music with commentary from prominent gamers and YouTubers. Harris, an experienced broadcast marketer, will oversee the station's marketing and sales efforts, offering advertisers opportunities such as embedded commercial messaging, co-branded content, live sampling and demos, and personality endorsements.

  • eSports Radio is now live and available to listeners.
  • The eSports World Cup is returning to Riyadh, Saudi Arabia this summer with a $75 million prize purse.

The players

Bobby 'Slam' Duncan

Co-founder of eSports Radio and manager of the station's programming, with a background in radio at stations in Memphis and Grand Rapids.

Doug Harris

Co-founder of eSports Radio and overseer of the station's marketing and sales efforts, with extensive experience in broadcast marketing worldwide.

Too Tall Media LLC

The company co-founded by Bobby 'Slam' Duncan to launch eSports Radio.

Creative Animal International

The company co-founded by Doug Harris to launch eSports Radio.

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What they’re saying

“Research on this project began in 2024, and with a potential cume of over 200 million, we feel the time is right to target and super serve this audience.”

— Bobby 'Slam' Duncan, Co-founder, eSports Radio (blogspot.com)

“Gamers are a hungry lot, and eSports Radio will appeal to their appetite for consumables as well as the latest tech. We'll offer the marketing assets traditionally associated with radio, but our plan to connect 'fans and brands' will include embedded commercial messaging, co-branded content, 'live' sampling and demos, and personality endorsements from the rock stars of gaming.”

— Doug Harris, Co-founder, eSports Radio (blogspot.com)

What’s next

With the return of the eSports World Cup to Riyadh, Saudi Arabia this summer, eSports Radio is poised to capitalize on the global attention and interest in the event.

The takeaway

The launch of eSports Radio reflects the growing mainstream acceptance and commercial viability of the eSports industry, which is attracting significant investment and attention. The new station's innovative approach to connecting brands with the coveted gaming audience could set a new standard for how traditional media engages with this emerging market.