PINCHO Partners with AIA for Personalized Online Catering

New AI-powered platform offers real-time recommendations, tailored quotes, and effortless ordering for PINCHO's catering customers.

Published on Feb. 23, 2026

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PINCHO, the Latin-inspired burger and kebab concept, has partnered with AIA, an intelligent online catering assistant, to redefine the catering experience. Guests can now place catering orders through a simple conversation, receiving personalized recommendations, tailored quotes, and real-time guidance to make the process effortless and precise.

Why it matters

This partnership allows PINCHO to serve more catering customers efficiently while maintaining a personal touch. The AI-powered platform remembers past orders, dietary preferences, and event details, streamlining the process for repeat customers. It also helps the PINCHO team run catering operations more smoothly behind the scenes.

The details

The AIA platform interacts with customers in real-time, taking into account headcount, budget, and event type to provide personalized recommendations. It also has a memory function that remembers past orders, dietary preferences, and event details, ensuring repeat orders are faster and more accurate. For the PINCHO team, the platform helps improve order accuracy, simplify customization, and set up repeat events in minutes, making large gatherings, office lunches, and special occasions smoother for everyone.

  • PINCHO and AIA launched the new catering platform in February 2026.

The players

PINCHO

A community-minded fast-casual brand born in Miami, serving a feast of flavorful, made-from-scratch fusion dishes with a Latin take on classic American burgers.

AIA

An intelligent online catering assistant built specifically for restaurants, designed to make the catering experience effortless and precise for customers.

Otto Othman

Co-founder and CEO of PINCHO.

Isabela Hurtado

Catering Director at PINCHO.

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What they’re saying

“Catering should be simple for our guests. Our guests can just chat and get exactly what they need. It's like having a catering expert in your pocket, anytime you want.”

— Otto Othman, Co-founder & CEO, PINCHO

“This partnership is helping us serve more guests efficiently while still keeping it personal. With AIA handling the details, we can focus on what we do best – crafting amazing meals and guaranteeing every event feels special.”

— Isabela Hurtado, Catering Director, PINCHO

What’s next

The new AI-powered catering platform is now available for customers to use at online.PINCHO.com.

The takeaway

PINCHO's partnership with AIA demonstrates how technology can enhance the catering experience, allowing restaurants to serve more customers efficiently while maintaining a personal touch and focus on quality food and service.