Applebee's Locations in Texas to Offer $1 Margaritas for National Margarita Day

SSCP-owned restaurants in Austin, Dallas, Houston, and Central/East Texas will bring back the popular "Dollarita" promotion on February 22.

Feb. 22, 2026 at 9:55am

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SSCP Management, the owner of 48 Applebee's restaurants in Texas, announced that its locations in Austin, Dallas, Houston, and Central/East Texas will offer $1 margaritas, known as the "Dollarita", on National Margarita Day, February 22. The promotion will be the culmination of a week-long countdown featuring daily drink specials leading up to the big day.

Why it matters

The return of the Dollarita, a signature $1 margarita promotion first created by SSCP in 2016, is highly anticipated by Applebee's customers in Texas. The one-day offer is part of the company's efforts to drive traffic and celebrate the popular drinking holiday.

The details

In the week leading up to National Margarita Day, SSCP-owned Applebee's locations will offer daily drink specials, including $5 Strawberry WhiskeyRitas, $4 Signature Margaritas, $3 Mucho House Margaritas, and $2 Strawberry House Margaritas. On February 22, the Dollarita will make its return, with participating restaurants also offering $5 Blue Aloha cocktails and $10 Perfect Margaritas.

  • The Dollarita promotion will take place on Sunday, February 22, 2026, which is National Margarita Day.
  • In the week leading up to National Margarita Day, SSCP-owned Applebee's locations will offer daily drink specials from February 18-21.

The players

SSCP Management

The award-winning restaurant management company that owns 48 Applebee's locations in Texas.

Chris Dharod

The president of SSCP Management, who created the Dollarita promotion in 2016.

Blake Roe

The Vice President of Marketing for SSCP Management.

Applebee's

A major casual dining restaurant chain with over 1,500 locations worldwide.

Dine Brands Global Inc.

The parent company of Applebee's, which is one of the world's largest full-service restaurant companies.

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What they’re saying

“Our Texas Applebee's are going all in this week and especially Sunday for National Margarita Day. Our DOLLARITA is legendary, and we are asked to bring it back almost daily. To celebrate its 10th anniversary and our excited effort for National Margarita Day, we thought it was the perfect time for its one-day return.”

— Blake Roe, Vice President of Marketing for SSCP Management (RestaurantNews.com)

What’s next

Applebee's customers in Texas can visit their local SSCP-owned restaurant on February 22 to take advantage of the $1 Dollarita promotion and other National Margarita Day specials.

The takeaway

SSCP Management's decision to bring back the popular Dollarita promotion for National Margarita Day demonstrates the company's commitment to offering its Texas customers unique and affordable dining experiences, even for a single day.