PROS Appoints Bhaskara Rao Guntreddy as Senior VP of Product to Lead AI-Driven Airline Retail Transformation

Guntreddy's appointment signals PROS' commitment to advancing the future of airline commerce with AI-driven retail strategies.

Published on Feb. 10, 2026

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PROS Holdings, Inc., the leading offer management provider to the airline industry, has announced that Bhaskara Rao Guntreddy has joined the company as Senior Vice President of Product. Guntreddy, who has extensive experience in airline, technology, and product leadership roles, will lead PROS' product strategy, portfolio direction, and innovation roadmap to help the company continue setting the standard in offer and order management for airlines.

Why it matters

As airlines worldwide invest in modern, AI-driven retail strategies to better meet traveler expectations, Guntreddy's appointment underscores PROS' commitment to advancing the future of airline commerce. His leadership and expertise will be crucial in helping PROS and its airline customers unlock new revenue opportunities while delivering better, more relevant experiences for travelers.

The details

Guntreddy previously served as Vice President of Product, Offer Management at Sabre Corporation, where he led strategic advancements in shaping offer management. His career also includes key leadership positions in business solutions, innovation, and revenue management at Emirates and Etihad, where he worked across pricing, revenue management, and digital commerce to modernize airline retail capabilities.

  • Bhaskara Rao Guntreddy joined PROS as Senior Vice President of Product on February 10, 2026.

The players

PROS Holdings, Inc.

The leading offer management provider to the airline industry, helping airlines deliver seamless retail experiences designed to maximize revenue and margin growth.

Bhaskara Rao Guntreddy

The new Senior Vice President of Product at PROS, who has extensive experience in airline, technology, and product leadership roles.

Sunil John

The Chief Executive Officer of PROS.

Sabre Corporation

The technology company where Guntreddy previously served as Vice President of Product, Offer Management.

Emirates

The airline where Guntreddy held key leadership positions in business solutions, innovation, and revenue management.

Etihad

The airline where Guntreddy worked across pricing, revenue management, and digital commerce to modernize airline retail capabilities.

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What they’re saying

“Bhaskara brings a rare combination of airline, technology and executive product experience at a moment when airlines are fundamentally rethinking how they create and deliver value to travelers worldwide.”

— Sunil John, Chief Executive Officer, PROS (businesswire.com)

“I'm honored to join PROS at a pivotal moment for airline retailing. The industry is undergoing a fundamental shift toward dynamic, customer-centric offers and PROS is uniquely positioned to lead that transformation. With its deep domain expertise and advanced AI capabilities, PROS has an opportunity to help airlines unlock new revenue opportunities while delivering better, more relevant experiences for travelers. I look forward to working with the team to shape the next generation of airline retail solutions.”

— Bhaskara Rao Guntreddy, Senior Vice President of Product, PROS (businesswire.com)

What’s next

PROS and Guntreddy will work together to shape the company's product strategy, portfolio direction, and innovation roadmap to help airlines adopt modern, AI-driven retail strategies.

The takeaway

Guntreddy's appointment underscores PROS' commitment to advancing the future of airline commerce and helping carriers worldwide unlock new revenue opportunities and deliver better, more personalized experiences for travelers through the power of AI-driven retail solutions.