Kevin Durant Campaigns for Super Bowl LXI Moisturizer Ad

Rockets star aims to turn viral video into big game commercial deal with CeraVe

Published on Feb. 8, 2026

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Houston Rockets forward Kevin Durant is campaigning to get a Super Bowl LXI ad with CeraVe after a viral video of him reading jokes about his dry ankles. The video was part of a larger social media push by CeraVe to promote its "Moisturize Like a Derm" campaign focused on total-body skincare and its Moisturizing Cream.

Why it matters

Durant's viral video and subsequent campaign for a Super Bowl ad highlights how athletes and brands are increasingly leveraging social media and meme culture to drive product awareness and sales. The Super Bowl remains one of the most valuable advertising platforms, making Durant's push an intriguing move to capitalize on his personal brand and reach a massive audience.

The details

Boardroom, the company co-founded by Durant and business partner Rich Kleiman, provided more context behind the ad campaign. The viral "mean tweets"-style video saw Durant reading jokes about his dry ankles before flipping the narrative with dermatologist-backed facts. This was followed by paparazzi-style gym photos, influencer reactions, and expert explainers to transform meme culture into a lesson on hydration and skin-barrier care.

  • The viral video teaser was released last week.
  • Super Bowl LXI is scheduled for February 2027.

The players

Kevin Durant

A forward for the Houston Rockets who is an 18-year NBA veteran, 16-time All-Star, and two-time NBA champion.

Rich Kleiman

Durant's business partner and co-founder of Boardroom, the company providing context on the CeraVe ad campaign.

CeraVe

A skincare brand that has partnered with Durant on a new "Moisturize Like a Derm" campaign featuring the viral video and potential Super Bowl ad.

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What’s next

If successful, Durant's campaign could lead to a high-profile Super Bowl LXI commercial for CeraVe featuring the NBA star.

The takeaway

Durant's viral video and push for a Super Bowl ad showcase how athletes and brands are increasingly leveraging social media and meme culture to drive product awareness and sales, tapping into the massive audience and attention surrounding the big game.