Solo Stove Partners With Rice Krispies Treats On Summer S'Mores Promotion

Limited-edition boxes feature Snap, Crackle, and Pop roasting bars over a Solo Stove Smokeless Fire Pit.

Apr. 7, 2026 at 9:56am

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A high-end, photorealistic studio still-life photograph featuring a stack of Rice Krispies Treats bars resting on a clean, monochromatic background, with a Solo Stove Smokeless Fire Pit in the background casting a warm, inviting glow. The objects are arranged elegantly, using sharp, dramatic studio lighting and deep shadows to represent the abstract concept of an elevated, modern-day campfire experience.The partnership between Solo Stove and Rice Krispies Treats brings a modern, elevated twist to the classic s'mores experience.Grapevine Today

Solo Brands is pairing its Solo Stove brand with Mars Snacking's Rice Krispies Treats to celebrate building memorable moments outdoors around the fire pit. The companies say the viral roasting trend is stepping into its role as a modern outdoor experience, reimagining a classic with a twist. Limited-edition 40-count boxes of Rice Krispies Treats, featuring Snap, Crackle, and Pop roasting bars over a Solo Stove Smokeless Fire Pit, will be available nationwide at select retailers starting in April, while supplies last.

Why it matters

This partnership allows Solo Stove to tap into the popular trend of roasting Rice Krispies Treats over a fire, creating a modern outdoor experience that brings people together. It also helps Mars Snacking's Rice Krispies Treats brand stay relevant and innovative by offering a new way for consumers to enjoy their product.

The details

The limited-edition Rice Krispies Treats boxes will feature special wrappers that unlock a chance to win exclusive prizes, including a Solo Stove All-New Summit 24" Smokeless Fire Pit, roasting sticks, and additional boxes of Rice Krispies Treats.

  • The limited-edition boxes will be available nationwide at select retailers starting in April 2026, while supplies last.

The players

Solo Stove

A brand of Solo Brands that produces smokeless fire pits and other outdoor cooking equipment.

Rice Krispies Treats

A snack brand owned by Mars Snacking that features the iconic Snap, Crackle, and Pop characters.

Liz Vanzura

The Chief Marketing Officer at Solo Stove.

Leslie Serro

The Vice President of Sweet Snack Marketing at Mars.

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What they’re saying

“We've seen our community take s'mores to the next level by roasting Rice Krispies Treats bars, and it was time to make that magic official.”

— Liz Vanzura, CMO at Solo Stove

“We love seeing how people personalize their Rice Krispies Treats moments. Teaming up with Solo Stove lets us fuel that creativity with an elevated, modern-day campfire experience.”

— Leslie Serro, Vice President of Sweet Snack Marketing at Mars

What’s next

The limited-edition Rice Krispies Treats boxes featuring the Solo Stove partnership will be available nationwide at select retailers starting in April 2026, while supplies last.

The takeaway

This partnership between Solo Stove and Rice Krispies Treats taps into the growing trend of outdoor entertaining and s'mores-making, offering consumers a modern and elevated experience that brings people together around the fire pit.