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Georgetown Today
By the People, for the People
Texas Hill Country Winery Unveils Expansive New Tasting Room
The 10-year-old Ron Yates Wines label opens a new hospitality space in Hye, Texas.
Apr. 6, 2026 at 2:24pm
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An acclaimed Hill Country winemaker has opened a new, expanded tasting room for its 10-year-old label Ron Yates Wines. The 6,676-square-foot facility in Hye, Texas will allow the winery to enhance its hospitality offerings and experiences for visitors to the Texas Hill Country region.
Why it matters
The new tasting room represents a significant investment and growth for Ron Yates Wines, one of the pioneering wineries in the rapidly expanding Texas Hill Country wine region. It signals the winery's commitment to providing a premium hospitality experience as it looks to attract more visitors to its scenic Hill Country location.
The details
The new Ron Yates Wines tasting room is located at 6676 Hwy 290 W. in Hye, Texas. The 6,676-square-foot facility features an expansive indoor tasting area, multiple outdoor terraces and patios, and ample parking. The winery says the new space will allow it to host larger groups, offer more educational programming, and enhance the overall visitor experience.
- Ron Yates Wines was founded 10 years ago in 2016.
- The new tasting room opened to the public on April 6, 2026.
The players
Ron Yates
The founder and winemaker of Ron Yates Wines, a pioneering winery in the Texas Hill Country region.
What they’re saying
“We're excited to welcome more visitors to experience our wines and the beauty of the Texas Hill Country in this new, expanded space.”
— Ron Yates, Founder and Winemaker, Ron Yates Wines
What’s next
The winery plans to host a grand opening celebration for the new tasting room on Memorial Day weekend 2026.
The takeaway
The opening of Ron Yates Wines' expansive new tasting room underscores the continued growth and evolution of the Texas Hill Country as a premier wine tourism destination, with wineries investing in premium hospitality experiences to attract more visitors to the region.
