Magong, Taiwan Named Most Welcoming Destination in Asia

The small island city topped Booking.com's list of the world's most welcoming travel spots.

Published on Mar. 5, 2026

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The city of Magong, located on an island off the coast of Taiwan, has been named the most welcoming destination in Asia and the second most welcoming destination in the world according to Booking.com's 2026 Traveller Review Awards. Known for its striking natural scenery and relaxed pace of life, Magong was praised for its friendly locals who go above and beyond to create memorable experiences for travelers.

Why it matters

Destinations that make travelers feel genuinely welcomed often leave the strongest impressions. Magong's recognition as the most welcoming city in Asia highlights the importance of hospitality and personal connections in shaping a destination's appeal and reputation.

The details

Magong is the main city of Taiwan's Penghu archipelago, a group of islands in the Taiwan Strait known for their basalt rock formations, traditional fishing villages, and slower pace of life. While the city may not have major headline attractions, Booking.com cited Magong's welcoming hosts and knowledgeable taxi drivers as key factors in creating a positive experience for visitors.

  • Magong was named the most welcoming destination in Asia in the 2026 Traveller Review Awards from Booking.com.

The players

Magong

The main city of Taiwan's Penghu archipelago, known for its striking natural scenery and relaxed pace of life.

Booking.com

The online travel booking platform that released the 2026 Traveller Review Awards highlighting the world's most welcoming destinations.

James Waters

Booking.com's chief business officer, who commented on the importance of welcoming hosts and local experts in creating memorable travel experiences.

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What they’re saying

“From welcoming hosts who go above and beyond for guest stays to expert taxi drivers sharing 'local-only' tips, these personal touches can make a trip truly special for travelers.”

— James Waters, Chief Business Officer (Booking.com)

The takeaway

Magong's recognition as the most welcoming destination in Asia underscores the power of genuine hospitality and local connections in shaping a city's appeal for travelers. This small island city's success serves as an inspiration for other destinations looking to cultivate a warm, welcoming atmosphere for visitors.