Booking.com Names World's Most Welcoming Cities for 2026

From small-town Texas to coastal Namibia, these destinations are praised for their warm hospitality.

Published on Feb. 10, 2026

Booking.com has released its list of the world's most welcoming cities for 2026, based on reviews from 370 million travelers. The list includes off-the-beaten-path destinations like Fredericksburg, Texas; Harrogate, UK; Klaipeda, Lithuania; and Swakopmund, Namibia, which are praised for their small-town charm, cultural heritage, and friendly locals.

Why it matters

In an era when many cities struggle with overtourism, these destinations are recognized for their ability to make visitors feel at home. The list highlights the growing demand among travelers for authentic, welcoming experiences that go beyond typical tourist traps.

The details

Booking.com's list covers a diverse range of cities, from the Tuscan hilltop town of Montepulciano, Italy to the coastal Patagonian gem of San Martín de los Andes, Argentina. Each destination is praised for its unique blend of history, culture, natural beauty, and most importantly, warm hospitality from local residents.

  • Booking.com released its list of the world's most welcoming cities for 2026 on February 10, 2026.

The players

Booking.com

An online travel booking platform that analyzed 370 million verified reviews to determine the world's most welcoming cities for 2026.

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The takeaway

In an era of mass tourism and overtourism, these welcoming cities offer a refreshing alternative for travelers seeking authentic, community-driven experiences. Their recognition by Booking.com underscores the growing demand for destinations that prioritize hospitality and local culture over commercialization.