SEGG Media Expands Soccerex Partnership

Positioning Sports.com at Center of Global Football Deal Ecosystem

Apr. 2, 2026 at 7:08pm

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A cubist, geometric painting featuring overlapping planes of emerald green, royal blue, and metallic gold, conceptually representing the complex, multi-faceted nature of the global football industry and the partnership between SEGG Media and Soccerex.The expanded partnership between SEGG Media and Soccerex aims to position Sports.com at the center of the global football deal ecosystem.Fort Worth Today

Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW), the global sports, entertainment, and gaming group, has announced an expansion of its partnership with Soccerex, a leading football business event organizer. This move positions SEGG Media's Sports.com platform at the center of the global football deal ecosystem, providing access to media, sponsorship, and investment opportunities.

Why it matters

The expanded partnership between SEGG Media and Soccerex strengthens SEGG's position in the global sports media and entertainment market, particularly in the lucrative and rapidly growing football/soccer industry. This deal allows SEGG to leverage Soccerex's extensive network and events to drive new business opportunities and content for its Sports.com platform.

The details

Through the expanded partnership, SEGG Media will become the exclusive digital media partner for Soccerex, providing comprehensive coverage and content from Soccerex's events and network. SEGG will also have the opportunity to sell sponsorship and advertising inventory across Soccerex's portfolio, as well as facilitate investment and M&A deals within the football industry.

  • The partnership expansion was announced on April 2, 2026.

The players

Sports Entertainment Gaming Global Corporation (SEGG Media)

A global sports, entertainment, and gaming group that operates the Sports.com platform.

Soccerex

A leading football business event organizer that hosts conferences and exhibitions focused on the global football industry.

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What’s next

The expanded partnership is expected to provide SEGG Media with increased access to media, sponsorship, and investment opportunities within the global football industry through Soccerex's extensive network and events.

The takeaway

This deal solidifies SEGG Media's position as a key player in the sports media and entertainment landscape, particularly in the lucrative and fast-growing football/soccer market. The partnership with Soccerex allows SEGG to leverage its Sports.com platform to drive new business opportunities and content for its audience.