ProbablyMonsters Expands Executive Leadership to Advance Its Next Phase of Portfolio and Publishing Growth

Chief Publishing Officer Jonathan Lander, Chief Marketing Officer David Reid, and Chief Product Officer Mark Subotnick Strengthen Company's Integrated, Self-Publishing Model

Published on Mar. 9, 2026

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ProbablyMonsters, an independent video game company focused on building original IP through a focused, scalable development model, has announced the expansion of its executive leadership team. Jonathan Lander joins as Chief Publishing Officer, David Reid joins as Chief Marketing Officer, and Mark Subotnick now serves as Chief Product Officer, aligning product leadership with the company's broader C-suite structure.

Why it matters

The appointments reinforce ProbablyMonsters' integrated development and publishing strategy as it continues scaling a diversified portfolio of original titles. The company's model is designed to give developers the resources, operational clarity, and long-term visibility needed to build original IP with focus, while maintaining rigorous expectations around craft, collaboration, and accountability.

The details

As Chief Publishing Officer, Jonathan Lander will guide release planning, franchise development, and long-term publishing strategy as the company continues expanding its internal publishing capabilities. As Chief Marketing Officer, David Reid will strengthen the company's publishing-led go-to-market strategy and oversee global brand positioning and player engagement across the portfolio. As Chief Product Officer, Mark Subotnick will ensure creative direction and production discipline stay aligned across the portfolio, while continuing to oversee strategic partnerships, business development, and co-development relationships.

  • ProbablyMonsters has multiple projects in development through 2026 and beyond.

The players

Jonathan Lander

Joins as Chief Publishing Officer, leading global publishing strategy and commercial operations across the portfolio. Previously served as Senior Vice President of Global Product and Publishing Operations at Bethesda Softworks.

David Reid

Joins as Chief Marketing Officer, strengthening the company's publishing-led go-to-market strategy and overseeing global brand positioning and player engagement across the portfolio. Brings more than two decades of global publishing and marketing leadership experience.

Mark Subotnick

Now serves as Chief Product Officer, leading development operations and portfolio planning across the company. Previously served as Head of Studios, overseeing development teams across multiple projects.

Harold Ryan

Founder and CEO of ProbablyMonsters.

ProbablyMonsters

An independent video game company focused on building original IP through a focused, scalable development model.

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What they’re saying

“As we continue building a balanced portfolio of original games, strong product and publishing leadership is essential. Our strategy is grounded in focus and discipline, with a long-term lens. Jonathan, David, and Mark bring the experience and judgment needed to help our teams execute at a high level and deliver great games to market with clarity. We are committed to building an environment where talented developers can do their best work, and that requires both meaningful support and a high-performance bar.”

— Harold Ryan, Founder and CEO of ProbablyMonsters (Business Wire)

What’s next

ProbablyMonsters continues to advance a diversified portfolio designed to balance creative ambition with operational discipline, with multiple projects in development through 2026 and beyond, including recently announced titles Crimson Moon and Nekome: Nazi Hunter.

The takeaway

ProbablyMonsters' expansion of its executive leadership team, with the additions of Jonathan Lander, David Reid, and Mark Subotnick, reinforces the company's integrated development and publishing strategy as it continues to scale a diversified portfolio of original video game titles through a focused, sustainable model.