TCU Campus Tours Evolve to Highlight Student Experiences

University offers in-person and virtual tours to connect prospective students with current Horned Frogs

Published on Feb. 25, 2026

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Texas Christian University has revamped its campus tour program to focus more on student storytelling and experiences, allowing visitors to connect directly with current TCU students. The university now offers both in-person guided tours and a 360-degree virtual tour option, highlighting key landmarks like Amon G. Carter Stadium and Frog Fountain.

Why it matters

As TCU has grown in recent years, adding new programs, buildings, and study spaces, the campus tour experience has evolved to provide a more engaging and personalized introduction to life at the university. By emphasizing student perspectives, TCU aims to help prospective students and their families feel a stronger connection to the campus community.

The details

TCU sees nearly 30,000 visitors each year, with campus tours and self-guided tours being the primary ways for prospective students to experience the campus. In the past, tours were more informational, but have shifted to a storytelling-focused approach that allows visitors to connect directly with current TCU students serving as tour guides. The tour application process involves testing students' knowledge of TCU facts as well as their ability to point out key landmarks. While in-person tours remain the most common, TCU also offers a 360-degree virtual tour option for those who can't visit in person or want to revisit specific spots on campus.

  • TCU was founded in 1873 with just 13 students.
  • The Horned Frog Statue was installed between Reed and Sadler halls in 1984.
  • Frog Fountain, a popular campus landmark, was a gift from Mr. and Mrs. H.H. Phillips in 1969.
  • TCU began offering a 360-degree virtual tour option in 2025.

The players

Sophie Deutsch

The director of admission programs at TCU.

Victoria Zamora

A sophomore marketing and strategic communication dual degree student who is a TCU tour guide.

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What they’re saying

“I came to the Visita TCU tour day with my family, which offered Spanish-speaking programming. I loved how TCU fostered that inclusivity for my family and others who are Spanish-speaking. After that day, I knew I wanted to become a tour guide to pay it forward.”

— Victoria Zamora, Sophomore marketing and strategic communication dual degree student (tcu360.com)

“I love talking about my personal journey when we end off at the football stadium. Especially when I am with a Hispanic family that grew up similarly to me, it's nice to be able to provide some encouragement as the college application process can be stressful for them.”

— Victoria Zamora, Sophomore marketing and strategic communication dual degree student (tcu360.com)

What’s next

TCU tour guides are preparing for the busy spring visit season, the most popular time for college tours, and will continue to offer both in-person and virtual tour options for prospective students.

The takeaway

By evolving its campus tour program to emphasize student experiences and perspectives, TCU is helping prospective students and their families feel a stronger connection to the university's community and culture, providing an engaging introduction to life as a Horned Frog.