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DataMasters Expands Automotive Database Mailing List Solutions
New offerings aim to help businesses reach verified car owners nationwide
Published on Feb. 15, 2026
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DataMasters, a data solutions provider, has announced an expansion of its automotive database mailing list offerings to meet increasing demand from businesses seeking reliable ways to reach verified car owners across the United States. The update reflects ongoing changes in the automotive marketplace, where dealerships, service providers, insurers, aftermarket suppliers, and financial institutions are placing renewed emphasis on direct outreach strategies as consumer behavior continues to evolve.
Why it matters
The automotive sector is experiencing shifts driven by changing ownership cycles, increased vehicle longevity, and a growing reliance on targeted data rather than broad, untargeted advertising. Businesses that serve vehicle owners are increasingly focused on identifying specific audiences based on ownership status, vehicle attributes, household characteristics, and geographic location. The expanded automotive database mailing list solutions from DataMasters are designed to address this need.
The details
DataMasters' automotive database mailing list is structured to provide detailed insights into car ownership across diverse regions and demographics. The database is built to support segmentation by factors such as vehicle ownership indicators, household data points, and location-based criteria. This approach allows businesses to align outreach efforts with operational goals, whether those goals involve customer acquisition, service reminders, market research, or regional expansion planning.
- DataMasters announced the expansion in January 2026.
- The timing of the expansion aligns with ongoing discussions within the automotive and marketing industries about data quality and audience relevance.
The players
DataMasters
A data solutions provider that announced the expansion of its automotive database mailing list offerings.
David Rickenbacher
The president and CEO of DataMasters in Flower Mound, Texas.
What they’re saying
“Organizations across the automotive ecosystem are looking for dependable data that helps them understand who they are trying to reach and why.”
— David Rickenbacher, President and CEO of DataMasters (DataMasters press release)
What’s next
The expanded automotive database mailing list solutions from DataMasters are positioned to support businesses' seasonal planning cycles by providing timely access to audience data that can be filtered according to their needs.
The takeaway
DataMasters' updated automotive database mailing list offerings are designed to help businesses across the automotive industry, from dealerships to service providers, reach their target audiences more effectively through data-driven outreach strategies.
