Peter Piper Pizza Raises Funds for El Paso Children's Hospital

Heart-shaped pizza sales in February generated over $9,000 for local pediatric care.

Mar. 31, 2026 at 9:04pm

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An extremely abstracted, out-of-focus photograph of a heart-shaped pizza slice in soft pools of warm light, conceptually representing the heartwarming community support for pediatric care.The annual heart-shaped pizza fundraiser at Peter Piper Pizza brings joy and support to young patients at the El Paso Children's Hospital.El Paso Today

Peter Piper Pizza, a popular pizza chain, recently concluded a month-long fundraising campaign in February where they donated $1 for every heart-shaped pizza sold to the Children's Miracle Network, specifically supporting the El Paso Children's Hospital. The campaign was a success, with nearly 9,000 heart-shaped pizzas sold in El Paso, resulting in a donation of over $9,000 to the local children's hospital.

Why it matters

This fundraiser highlights the important role that local businesses can play in supporting their community's healthcare infrastructure, especially for critical institutions like children's hospitals. The campaign also demonstrates the power of creative marketing initiatives to drive customer engagement and charitable giving.

The details

Throughout the month of February, Peter Piper Pizza sold its 'famous pepperoni pizza in the shape of a heart' and donated $1 for every heart-shaped pizza sold to the Children's Miracle Network, which directly benefits the El Paso Children's Hospital. The campaign was a success, with nearly 9,000 heart-shaped pizzas sold in El Paso during the month-long promotion.

  • The fundraising campaign ran throughout the month of February 2026.
  • Peter Piper Pizza presented the $9,000 donation check to the El Paso Children's Hospital on March 31, 2026.

The players

Peter Piper Pizza

A popular pizza chain that ran the month-long fundraising campaign to benefit the El Paso Children's Hospital.

El Paso Children's Hospital

The local children's hospital that received the donation from the Peter Piper Pizza fundraiser.

Howard Smith

The chief marketing officer for Peter Piper Pizza, who announced the successful fundraising campaign and donation.

Alexa Velazquez

The director of Children's Merchandise Network at the El Paso Children's Hospital Foundation, who accepted the donation on behalf of the hospital.

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What they’re saying

“Thank you, El Paso, because it's really our customers who come out and support, you know, not only the great pizza and the cool heart shape, but they're supporting the organization as well, and I think that's just our community that's El Paso.”

— Howard Smith, Chief Marketing Officer, Peter Piper Pizza

“That donation does stay here in our hospital, and we couldn't do what we do without you.”

— Alexa Velazquez, Director of Children's Merchandise Network, El Paso Children's Hospital Foundation

What’s next

Peter Piper Pizza and the El Paso Children's Hospital plan to continue their partnership, with the pizza chain likely running similar heart-shaped pizza fundraisers in the future to support the local children's hospital.

The takeaway

This successful fundraiser demonstrates the positive impact that local businesses can have when they partner with community organizations to support important causes. The heart-shaped pizza promotion not only generated significant funds for the El Paso Children's Hospital, but also helped raise awareness and engagement around the hospital's mission.