Helen of Troy Limited Receives Average 'Hold' Rating from Analysts

Shares of the consumer products company have a mixed outlook from brokerages

Published on Mar. 3, 2026

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Shares of Helen of Troy Limited (NASDAQ:HELE) have received an average rating of "Hold" from the five research firms currently covering the company, according to MarketBeat Ratings. Two analysts have rated the stock as a "Sell", two have assigned a "Hold" rating, and one has given it a "Strong Buy" rating. The average 12-month price target among the analysts is $22.00.

Why it matters

Helen of Troy is a global consumer products company that designs, sources, and markets a diverse portfolio of household, health, and beauty brands. The mixed analyst ratings and price targets suggest uncertainty about the company's near-term performance and growth prospects.

The details

The analysts' ratings and price targets for Helen of Troy are as follows: two firms have rated the stock as a "Sell", two have assigned a "Hold" rating, and one has given it a "Strong Buy" rating. The average 12-month price target among the analysts is $22.00, which represents a potential upside of around 25% from the stock's current trading price of $17.64.

  • The analysts' ratings and price targets were reported on March 1, 2026.

The players

Helen of Troy Limited

A global consumer products company that designs, sources, and markets a diverse portfolio of household, health, and beauty brands.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

The mixed analyst sentiment on Helen of Troy reflects the uncertainty surrounding the company's near-term performance and growth prospects, highlighting the need for investors to closely monitor the company's financial results and strategic initiatives in the coming quarters.