Police Seek 2 Women After Ulta Beauty Theft in East El Paso

The shoplifting incident resulted in a loss between $100-$750 for the store.

Published on Feb. 27, 2026

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Police in El Paso, Texas are searching for two women who allegedly shoplifted from an Ulta Beauty store in the city's East Side. The theft incident resulted in a loss between $100-$750 for the store, though the exact date of the crime is unknown. Authorities have released surveillance photos of the two suspects entering the store and are asking the public for help in identifying them.

Why it matters

Retail theft is an ongoing challenge for businesses, with organized shoplifting crews targeting high-end stores like Ulta Beauty. These crimes not only impact the bottom line of affected companies, but can also contribute to higher prices for consumers and a sense of insecurity in local communities.

The details

According to police, the theft occurred at the Ulta Beauty location on 1313 George Dieter Drive in East El Paso. Surveillance footage shows two young women entering the store, though the exact date of the incident is unclear. The total value of the stolen merchandise was between $100-$750.

  • The incident occurred at an unspecified date.

The players

Ulta Beauty

A major American beauty retailer that sells cosmetics, fragrance, skincare, haircare, and bath and body products.

El Paso Police Department

The law enforcement agency responsible for investigating the theft at the Ulta Beauty store.

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The takeaway

This incident highlights the ongoing challenge of retail theft, which can impact businesses, consumers, and communities. Cooperation between law enforcement and the public is crucial to identifying and apprehending suspected shoplifters.