Harwood District hosts summer-long World of Soccer event

The Dallas neighborhood will feature dining, watch parties, and cultural activations for the FIFA World Cup.

Apr. 6, 2026 at 5:06pm

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An abstract, expressionist painting in neon colors depicting the energy and motion of a soccer match, with players' forms dissolving into bold, gestural brushstrokes.The Harwood District's summer-long 'World of Soccer' celebration will bring the global passion for the sport to life through vibrant, immersive experiences.Dallas Today

Harwood Hospitality Group has announced a summer-long 'World of Soccer' initiative in anticipation of the upcoming FIFA World Cup matches in Dallas. The programming will transform the Harwood District into a destination for fans through dining, watch parties, and immersive cultural experiences.

Why it matters

The Harwood District is a popular dining and entertainment hub in Uptown Dallas, making it an ideal location to host events and activations around the global appeal of the World Cup. By offering a range of international cuisine, watch party experiences, and cultural programming, the initiative aims to capture the diversity of soccer as a sport and engage both local and visiting fans.

The details

The 'World of Soccer' initiative will take place across various venues in the 19-block Harwood District. Key programming includes watch parties at Happiest Hour and Harwood Arms, an 'Around the World' bar crawl, and a ticketed exhibition at the Samurai Museum. Hotel Swexan has also partnered with Cirrus Aviation Services to offer a 'Runway to Rivalry' travel package with private air transportation and accommodations.

  • The initiative will run throughout the summer leading up to the 2026 FIFA World Cup.
  • A USA vs. Paraguay watch party is scheduled for June 12 at Happiest Hour.
  • An 'Around the World' bar crawl will take place on June 13 across participating Harwood District venues.

The players

Harwood Hospitality Group

The company that manages the Harwood District and is spearheading the 'World of Soccer' initiative.

Happiest Hour

A bar and restaurant in the Harwood District that will host World Cup watch parties.

Harwood Arms

Another Harwood District venue that will host World Cup watch parties.

Dallasites101

A local group that is collaborating with the Harwood District on the 'Around the World' bar crawl and USA vs. Paraguay watch party.

Hotel Swexan

A hotel in the Harwood District that is offering a 'Runway to Rivalry' travel package with private air transportation and accommodations.

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What’s next

Additional programming and brand partnerships for the 'World of Soccer' initiative will be announced throughout the summer.

The takeaway

The Harwood District's 'World of Soccer' initiative demonstrates how a local neighborhood can leverage a global event like the World Cup to drive tourism, engage the community, and showcase the diversity of the sport through immersive dining, entertainment, and cultural experiences.