Atari Founder Nolan Bushnell Joins Oh YAAS to Redefine Collectibles

Bushnell and his son Brent join the experiential trading card platform as strategic advisors.

Apr. 2, 2026 at 6:08pm

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Oh YAAS, a next-generation trading card and experiential platform, has announced that legendary innovator Nolan Bushnell, the founder of Atari and a mentor to Steve Jobs, has joined the company as a strategic advisor along with his son Brent Bushnell. The addition of the Bushnells represents a defining moment for Oh YAAS as it continues to pioneer a new category where trading cards evolve from static to dynamic collectibles offering interactive experiences.

Why it matters

Nolan Bushnell is widely recognized as the father of the video game industry and a visionary who helped shape modern entertainment. His legacy of building entirely new industries aligns directly with Oh YAAS' mission to transform collectibles into a powerful new marketing channel and revenue ecosystem.

The details

Oh YAAS is redefining the trading card industry by transforming static collectibles into dynamic, experiential ecosystems. Through proprietary embedded technology, Oh YAAS connects athletes, artists, celebrities, leagues, and brands directly with fans and collectors, unlocking exclusive content, personalized engagements, commerce opportunities, augmented reality experiences, and sponsor activations.

  • Oh YAAS announced the addition of the Bushnells on April 2, 2026.

The players

Nolan Bushnell

The founder of Atari and a mentor to Steve Jobs, Bushnell is a legendary innovator widely recognized as the father of the video game industry.

Brent Bushnell

Nolan Bushnell's son, Brent is the cofounder of DreamPark, which is building downloadable theme parks, as well as the cofounder of Two Bit Circus, an entertainment incubator in Los Angeles.

Scott Terrell

The founder of Oh YAAS, Terrell has known the Bushnell family for over 15 years and is excited to have Nolan and Brent join the company as strategic advisors.

Oh YAAS

A next-generation trading card and experiential platform redefining the collectibles industry.

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What they’re saying

“Nolan doesn't follow trends, he creates them. I've had the privilege of knowing him for over 15 years, and his ability to see what's next before anyone else is extraordinary. Having him join Oh YAAS is not just an honor, it's a signal to the market that what we're building is truly transformative.”

— Scott Terrell, Founder of Oh YAAS

“Scott and I are kindred spirits—builders at heart. Watching Oh YAAS push the boundaries of immersive entertainment is incredibly exciting. It's exactly the kind of category-defining work my father has championed throughout his career.”

— Brent Bushnell, Cofounder of DreamPark and Two Bit Circus

“Throughout my career, I've been drawn to opportunities that challenge convention and create new markets. Oh YAAS is reimagining what a collectible can be, not just something you own, but something you experience. That's where the future is headed.”

— Nolan Bushnell

The takeaway

The addition of Nolan and Brent Bushnell to the Oh YAAS team signals the company's commitment to pioneering a new category of dynamic, experiential collectibles that unlock ongoing engagement, access, and monetization for fans, brands, and talent.