GameStop Downgraded to 'Sell' by Wall Street Zen

Analysts cite concerns about the video game retailer's long-term outlook.

Mar. 28, 2026 at 5:18am

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GameStop (NYSE:GME) was downgraded from a 'hold' rating to a 'sell' rating by analysts at Wall Street Zen in a research note published on Saturday. The move comes as the video game retailer continues to face headwinds in the shifting retail landscape.

Why it matters

GameStop has struggled to adapt to the rise of digital game downloads and the growing popularity of online retailers. This downgrade from Wall Street Zen reflects broader concerns about the company's long-term viability as a brick-and-mortar video game seller.

The details

In the research note, Wall Street Zen analysts cited GameStop's declining sales and profitability as reasons for the downgrade. The company reported a 27% drop in revenue and a 35% decline in earnings per share in its most recent quarter. GameStop has been working to transform its business model, but the analysts believe the company faces an uphill battle against industry trends.

  • GameStop stock opened at $22.10 on Friday, March 28, 2026.
  • The company's 12-month low was $19.93 and its 12-month high was $35.81.

The players

Wall Street Zen

A financial research firm that provides analysis and ratings on publicly traded companies.

GameStop

A global specialty retailer focused on video games, gaming consoles, consumer electronics, and related accessories.

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What they’re saying

“GameStop continues to face significant headwinds as the video game industry shifts towards digital downloads and online sales.”

— Wall Street Zen Analyst

What’s next

Investors will be closely watching GameStop's upcoming earnings report and any updates on the company's transformation efforts.

The takeaway

This downgrade from Wall Street Zen underscores the challenges facing GameStop as it navigates the rapidly evolving video game retail landscape. The company's ability to adapt and innovate will be crucial to its long-term survival.