la Madeleine Launches Parisian Charcuterie Board and Wine Partnership

The French-inspired café-bakery brand brings curated Burgundy wines and a new shareable experience in six Texas locations.

Mar. 19, 2026 at 1:24am

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la Madeleine is piloting a new Parisian Charcuterie Board and partnering with French wine brand Louis Jadot to offer two Burgundy wines across six of its Texas cafés. The shareable charcuterie board features an assortment of meats, cheeses, fruits, and accompaniments, while the wine offerings include a Beaujolais-Villages red and a Mâcon-Villages Chardonnay.

Why it matters

The new charcuterie board and wine partnership allow la Madeleine to provide customers with a more elevated, shareable dining experience that encourages connection and community. This aligns with the brand's goal of creating a welcoming café environment where people can gather throughout the day.

The details

The Parisian Charcuterie Board includes prosciutto, salami, brie, goat cheese, Swiss, cheddar, grapes, candied pecans, and blackberry jam, served with baguette crostini. The two new wine offerings from Louis Jadot are a bright, light-bodied red Beaujolais-Villages and a crisp, refreshing Mâcon-Villages Chardonnay. The board and wines are designed to complement each other, highlighting a range of savory, sweet, and fresh flavors.

  • The Parisian Charcuterie Board and Louis Jadot wine offerings are now available at participating Texas cafés in Champions, West Grand, Frisco, Camp Bowie, Flower Mound and Plano.

The players

la Madeleine

A French-inspired café-bakery brand that has been delivering an accessible, welcoming bakery and café experience since 1983.

Louis Jadot

One of the most recognized and top-selling French wine brands in the U.S., known for its Burgundy wines.

John Dillon

CEO and president of la Madeleine.

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What they’re saying

“At la Madeleine, our cafés are designed to be places where people can come together throughout the day – whether it's sharing a charcuterie, enjoying a meal with friends or catching up over a glass of wine.”

— John Dillon, CEO and president

What’s next

The Parisian Charcuterie Board and Louis Jadot wine offerings are available at participating Texas cafés while supplies last.

The takeaway

The new charcuterie board and wine partnership at la Madeleine provide customers with an elevated, shareable dining experience that encourages connection and community, aligning with the brand's goal of creating a welcoming café environment.