Dallas Wings Unveil Plans for New Practice Facility

Groundbreaking partnership with city to share 70% of naming rights revenue

Mar. 17, 2026 at 3:48am

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The Dallas Wings are moving forward with the construction of a new 70,700-square-foot practice facility in West Oak Cliff, representing a significant investment in both the team and the local community. A key aspect of the project is the team's commitment to sharing 70% of the naming rights revenue with the City of Dallas, a departure from traditional models where teams typically retain the majority of such proceeds.

Why it matters

This revenue-sharing arrangement demonstrates the Wings' willingness to prioritize community benefit alongside their own financial interests, a model that could become more common as teams seek to strengthen ties with their local communities and secure public support for projects. The facility is also designed to serve as a community hub, with plans for a dedicated 'community wing' and additional park amenities.

The details

The new 70,700-square-foot facility will feature a range of amenities for the Wings, including a 3,800-square-foot locker room, hydrotherapy pools, a hyperbaric chamber, a salt room, and over 4,000 square feet dedicated to strength and conditioning. However, the team has also committed to including a community wing with meeting rooms that will be accessible to the public during scheduled hours. The surrounding park will also be enhanced with the addition of two soccer fields and a connection to the Chalk Hill Trail.

  • The facility is scheduled to open in spring 2026.
  • The Wings expect to play home games at the American Airlines Center starting in the 2027 season.

The players

Dallas Wings

The professional women's basketball team based in Dallas, Texas.

Greg Bibb

President and CEO of the Dallas Wings, who has expressed a desire for the team to directly manage the facility's development.

City of Dallas

The local government entity that will receive 70% of the proceeds from any naming rights deal for the new practice facility.

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What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

The Dallas Wings' new practice facility represents a forward-thinking approach to sports facility development, with a focus on community integration and revenue-sharing that could serve as a blueprint for other WNBA and professional sports teams seeking to strengthen their ties with local communities.