Rise Broadband Rebrands as Rise Internet, Expanding Rural Broadband

The company's shift signals a focus on customer experience and network upgrades in underserved areas.

Mar. 16, 2026 at 3:08pm

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Rise Broadband has officially rebranded as Rise Internet, marking a significant shift towards improving customer service and expanding its broadband network, particularly in rural communities. The company plans to deploy Wi-Fi 7 and gigabit speeds, utilizing a combination of fiber optic and fixed wireless technologies to bridge the digital divide.

Why it matters

Reliable internet access is essential for work, education, healthcare, and daily life, but many rural areas still lack adequate connectivity. Rise Internet's focus on upgrading its network and prioritizing customer service could serve as a model for other providers looking to improve broadband access and quality in underserved communities.

The details

Rise Internet's rebranding reflects a broader trend of investment and modernization in the rural broadband market. The company's commitment to expanding its network coverage to an additional 3.2 million homes and businesses in Texas over the next 12 months demonstrates its dedication to reaching underserved areas. Additionally, the establishment of a 100% U.S.-based call center and a focus on transparent pricing and no hidden fees are aimed at improving the customer experience, which has often been a pain point for internet users.

  • Rise Broadband officially rebranded as Rise Internet on March 16, 2026.
  • Rise Internet plans to expand its network coverage to an additional 3.2 million homes and businesses in Texas over the next 12 months.

The players

Rise Internet

A broadband provider that has rebranded from Rise Broadband, signaling a shift towards improving customer experience and expanding its network, particularly in rural areas.

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What’s next

Rise Internet's expansion plans and focus on customer service will be closely watched by industry analysts and consumers alike, as the company's success could serve as a model for other providers looking to improve broadband access in underserved communities.

The takeaway

Rise Internet's rebranding and commitment to upgrading its network and customer service highlights the growing importance of reliable internet access in rural areas. By leveraging a combination of fiber optic and fixed wireless technologies, the company is working to bridge the digital divide and ensure that everyone has access to the opportunities afforded by the digital age.