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Quest Events Realigns to Strengthen Rental and Scenic Brands
The live events company is separating its rental and scenic operations to improve focus and growth.
Mar. 13, 2026 at 6:03pm
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Quest Events, a live events company, has announced a strategic realignment to operate its rental and scenic businesses as distinct, focused platforms. The move comes after the company's acquisitions of EventWorks and Marquee Event Rentals, and the integration of Drape Kings, which led to a multi-year effort to unify event rental, drape, and scenic operations under a single structure. Quest Events' leadership determined that the greatest opportunity for growth and profitability lies in separating the rental and scenic segments due to differences in market dynamics, customer engagement models, and operating economics.
Why it matters
The realignment reflects Quest Events' commitment to positioning each of its brands for long-term growth and success within their respective segments of the live events industry. By aligning each business with its distinct profit model and market demands, the company expects to improve operational performance, strengthen brand identity, and enhance client responsiveness.
The details
Under the new structure, Quest Events will consist of four distinct entities: Quest Events, Drape Kings (a Quest Events company), A & D Scenery (a Quest Events company), and EventWorks (which will include the former Marquee Event Rentals and Marquee operations). This realignment will allow each brand to operate with greater clarity, accountability, and market responsiveness. The company's senior management leadership will remain intact to ensure continuity and strategic alignment across the organization, while operational and sales leadership will be dedicated within each brand.
- Quest Events announced the strategic realignment on March 13, 2026.
The players
Quest Events
A live events company that has undergone a strategic realignment to operate its rental and scenic businesses as distinct, focused platforms.
EventWorks
A Quest Events company that will include the former Marquee Event Rentals and Marquee operations.
Lee Dunlap
The Founder and CEO of Quest Events.
Ryan Birch
The Chief Operating Officer of Quest Events.
What they’re saying
“Over the past several years, we invested significant time and resources into building an integrated model. That process provided valuable insight into how each segment performs and competes. We are confident that this focused structure positions each brand to operate with greater clarity, accountability, and market responsiveness.”
— Lee Dunlap, Founder and CEO (PRNewswire)
“Our goal is to build strong, focused organizations that are positioned to lead in their respective segments of the live events industry. This realignment allows each brand to do exactly that.”
— Ryan Birch, Chief Operating Officer (PRNewswire)
What’s next
The realignment is expected to provide uninterrupted service to Quest Events' clients and vendor partners throughout the transition.
The takeaway
By separating its rental and scenic operations, Quest Events is positioning each of its brands for long-term growth and success within their respective segments of the live events industry. This strategic move reflects the company's commitment to improving operational performance, strengthening brand identity, and enhancing client responsiveness.
